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Rising Stars: Meet Kassie White

Today we’d like to introduce you to Kassie White.

Hi Kassie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My passion for makeup began when I was in 6th grade. I was the girl in class who always had bright blue or sparkly pink eyeshadow on no matter what. This seemed weird for people because I went to catholic school where they don’t really allow you to wear exaggerated makeup. I never really cared about those rules, and I would go into class anyway with whatever makeup I felt that day. I think that my passion really began with YouTube tutorials. I would see a makeup look using a specific palette that I recently purchased and watched YouTube tutorials of other artists creating a look that I loved and resonated with. I would practice in my room for hours at a time just to try and perfect my looks. I didn’t fully understand I wanted to do makeup at first because I never saw it as a career. Coming from a family where my mother is a nurse, makeup seemed like just a side hustle. So when I told my mom, I wanted to be a makeup artist at 13 she thought I was crazy. It wasn’t until my mom introduced me to her boss’ daughter, who was a full-time freelance makeup artist, that I truly understood it was possible for me to make a career out of freelance makeup.

From then on, I had become determined to make makeup my career. I looked into a few different makeup schools, deciding between Toronto, New York and Los Angeles. When I stepped off the plane at LAX, I couldn’t describe the feeling. I knew LA was my home and I was going to make it work for me. I signed up for the Master Program at Make-up Designory and began taking classes. After classes ended, it felt almost impossible to get makeup jobs, so I was working seven days a week at two different restaurants to make ends meet, which left no time for makeup jobs. During this part of my life, I even bounced around the idea of leaving LA to go to New York with one of my best friends for a fresh start in my makeup career. It wasn’t until I really started to pack my suitcases that I realized I can’t leave Los Angeles. I just felt this urge that there was so much more that I needed to accomplish, and I didn’t want to give up. Shortly after I decided to stay in LA, I got a different job that gave me the freedom to pursue makeup. I was finally available for new makeup jobs, and now I was able to network and meet amazing people who would like my work and refer me to future clients.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely was not an easy road. Making ends meet with bills was probably the most difficult shift I had to make, plus I had some issues in the apartment that I was living in at the time. I essentially got evicted from the building and had to leave immediately. The neighbors did not like my roommates and I very much.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am an LA-based makeup artist. I specialize in Beauty makeup, bridal, high fashion, avant-garde, short films, music videos, special effects makeup, character makeup, etc. I am most known for glowy skin! I love when the skin is glowing in photos and it looks so natural. I think I’m most proud of being a part of the Women’s Weekend Film Challenge and being published in “Off the Rails” magazine issue 17. I think what sets me apart is my flexibility. I purposely went to school so I could know everything makeup – from beauty to special effects. I can do a natural “no makeup” makeup look, but I can also go into a lab and sculpt foam latex or silicone pieces and apply them as well.

What quality or characteristic do you feel is most important to your success?
Determination and perseverance.

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Image Credits:

Maxwell Nadsady/ Where Max Creates Productions Janvi and Arka Bambihana Clay Fields Kara Baquer Jamaal Williams

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What to check out next:
Aleasha Bahr is a sales & marketing strategist known for showing introverts and ambiverts the Secret Art of Subtle Selling.  She personally sold millions in revenue while discovering introverts are usually top sales people – as soon as they stop trying to act like extroverts.  We’ve partnered with her to produce Introverted Entrepreneur Success Stories. Check out episode 1 below:

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