Today we’d like to introduce you to Joseph Martinez.
Hi Joseph, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I started creating when I was 16, from poetry to clothes. I started creating at a really low point in my life where I honestly did not know how much time I had left. I was putting myself in bad positions because I felt like I needed to live up to certain expectations because of the color of my skin and the place I’m from. I started because I wanted to do everything I wanted to do when I was older, to leave something behind if something were to happen to me. I started with 300$, had one of my friends draw up the word “vicious” in a Chicano font and started my brand. I chose the word “vicious” because I felt it was the best way to describe how people viewed people like me and places similar to my surroundings. No matter what I do or where I’m from, I’m just a person of color, we are viewed as vicious, we are judged in the worst way off first glance.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nothing has been or came easy in regards to my clothing and poetry, I had to learn from scratch I never had anyone to direct me on how to go about the process of creating pieces or releasing them. I had to learn everything as I went, trial and error. My personal life has been pretty chaotic for me as well, the day I got accepted for this magazine as a submission, I was kicked out of my house, I have been struggling with day-to-day life with depression the entirety of me writing and designing pieces, I feel like I have dealt with the most loss I have gone through in the past two years. These struggles might not be the most difficult but they are mine, and I have to keep everything going because I have put too much effort into my writing and clothing for it not to work out.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am a poet, a designer, and a musician. My audience is not big at all but I am mainly known for my clothing so far, I would definitely like my other work to be something I gain recognition for. Being accepted on an editorial for this magazine is a huge accomplishment for me and is something I am probably the most proud of right now. It shows me I’m on the right path for doing what I’m doing for a living.
I don’t think I specialize in any field because I am in multiple, definitely would like to grow and become great in those fields.
What sets me apart from others is where I am from. In the lane of art I am in, I am the only person from my area (Salton sea area) to be able to make what I am making and still represent it. I feel like I am my community, it’s not a good place, it’s not pretty or safe but It made me who I am. My clothing labels right now is a map of my super small city, I am making something out of nothing and not forgetting where I am from. That is what separates me from others.
Do you have recommendations for books, apps, blogs, etc?
My favorite book is “Torment: A Novella” by H. D. Hunter. The book showed me that it is okay to be vulnerable.
Favorite music artist at the moment is for sure Brent Faiyaz. He’s my favorite artist because I’m a bad person.
- Website: www.viciousbyjoey.com
- Instagram: https://www.instagram.com/rancho.joe/?hl=en
- Twitter: https://twitter.com/ranchojoe1
Joseph Martinez Mauricio Bravo