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Rising Stars: Meet Giulia Borellini

Today we’d like to introduce you to Giulia Borellini.

Hi Giulia, we’d love for you to start by introducing yourself.
I was born and raised in a small town called Carpi in the province of Modena, right in the center north of Italy. Though Emilia Romagna may be most famous for its local specialties – prosciutto, parmigiano, and balsamic vinegar – and its unmatchable automotive design, this region has a long tradition and thriving industry in fashion, that has given birth to some of the most famous high-end luxury brands in the world.

These roots and coming from a family that has worked in the apparel industry for their whole life, I’ve always been fascinated by it!

While I was studying at the first three years of university, I started working at a vintage store in my hometown where I used to go shop for years and to this date. The owners became and still are family to me and we had traveled abroad together to trend forecast for many years.

After graduating, I applied for one year intensive master’s program on product development and project coordination, which led me to my first corporate internship at Giorgio Armani. One internship after the other, one job position after one other, I was experiencing all I’ve learned in school about the process of bringing a product to life from concept to magazines.

While I was working full-time at a multi-brand company in the communication and event office, I started my specialization and graduated in management and communication.

My days were always full of activities, from work, study, dance, teaching hip hop to kids, etc…

Since I was little, I have always had the interest in discovering things making new experiences, so in middle school I started traveling abroad every summer. Then while I was in high school, I had the opportunity to come to the US for an exchange program with American students. I fell in love with California right away and I knew I needed to come back one day.

I tried and tried until it happened! I always wanted to work in a more international and dynamic environment, sending my resume literally every day to tons of places overseas, until after years and years of no answers, finally, in 2016 I got an interview and got hired at a company based in LA leader in travel marketing and economic development for destinations around the globe. Even though it had nothing to do with apparel, it taught me so much and it was actually necessary for my next chapter.

In 2018, I have made the crazy decision to apply for an E2 visa and opened my own business, Fox Hill Collective.

When I say crazy, it’s because it was one of those things that if you think it through too much you end up not doing!

With my agency, I regrouped all the skills, knowledge and years of experience in one concept, offering services and connecting dots from A to Z in brand building, creative direction, consulting, brand management, fabric sourcing, sample and product development, project management, production and coordination of editorial and advertising photoshoots, strategy, visual content creation & visual presentation, assisting and managing marketing, PR & sales teams, infrastructure development, partnering with the some of the best factories and vendors in both Italy and US.

It’s been the toughest challenge of my life, but it is amazing and I am so grateful every day to have the opportunity to travel around and to work side by side with many incredible people and to see their brands taking life, growing and hitting success.

In the past two years, I became closer to yoga, a magical kind of practice I’ve always looked from the outside with skepticism until I tried it one day and I had my second enlightenment that I knew right away it was going to play a big role in my life so I wanted to know more about it. I have completed now two teacher trainings and had the opportunity to start teaching on the beautiful setting of Venice Beach.

This is just the beginning, I see a future full of new great adventures!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nothing has been easy, starting from getting the first job here to getting the visa and opening the business. I have encountered so many obstacles along the way and had to deal with them. ..When you really want something, nothing can stop you.

The process of getting the visa was scary and unbelievable for the many responsibilities you need to take on, even before knowing if your visa will be approved or not.

Opening the business and get it going has been wild too, learning and adjusting American rules, California rules, Los Angeles rules… and the list goes on. Bottom line… really they don’t make it easy for you, especially if you are not from here.

Countless days started crying, rethinking my whole life and questioning myself if I made the right decision.

On the other side, there was the challenge of finding clients and wanting to build a long-term relationship with them, creating your network and team, facing obstacles and needing to find solutions constantly. Then when the pandemic started, I had to reinvent everything to keep the ball rolling despite the situation, to protect my clients and my business.

When driven by passion, love for what you do and staying open to the infinite opportunities you will encounter along your way, these obstacles will transform in growth and lesson learned. Experience is the real teacher!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I work with people and creatives to consult, assist and guide them to bring their ideas to life, from developing the concept of a brand all the way to the realization and production of a collection ready to be presented to buyers, and all the steps in between. I work side by side with my clients, understanding what is their vision and translating into reality, partnering with some of the most qualified and respected vendors in the States and in Italy.

As a key connector between various parts of the business, I am a clear thinker, a dynamic problem-solver and a visual storyteller.

I do my best into bringing the acute eye for details and the taste of the made in Italy quality to everything I do, giving strategic advises and ideas that I visualize and conceptualize based on the brand identity and goals.

I do have so much passion for what I do and I genuinely love helping figure things out and find creative ways to express visions.

What sort of changes are you expecting over the next 5-10 years?
I am always open to new opportunities, therefore, I see myself and my company growing and expanding through the territory and other industries as well.

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