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Rising Stars: Meet Frank Lin

Today we’d like to introduce you to Frank Lin.

Hi Frank, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’m a son of the American Dream, of parents who immigrated from Taiwan in the 1970s. I was born in Texas which made me a proud son of America and like the state, also a bit of an independent spirit. Like many Asian Americans growing up, I thought I’d be good at math and become an engineer like my dad. It turns out I was never great at math, however I did have some talent for drawing. I remember being taken to an art class as a child and being instructed to paint a vase of flowers as realistically as possible. Instead, I lost myself within the swirling and dynamic nature of the brush strokes and the end result was something out of an amateur Impressionist gallery. In hindsight, I chalk it up to my independent character and wanting to follow my heart, not the “rules”. Most importantly, I was fortunate to have parents who recognized that my path wasn’t going to end up in the lane of being an accountant, doctor, or any of the safe and esteemed professions that many Asian Americans kids are steered towards. Fast forward to today, I did actually end up becoming an engineer. I solve many types of problems but not with math or calculators. My tool-set consists of typography, imagery, and shapes. In the advertising industry, I would be called a “creative”. Or art director. Or visual designer. Whatever the title, I wouldn’t be here today without being true to my path and the support of my parents who wanted their son to follow his American Dream.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Luck and timing hasn’t always been on my side. I graduated from college right around the dot-com bust and nobody seemed to be hiring. Years later, I was transitioning into the advertising field when the recession in 2008 hit. And that affected everyone pretty hard. I had to become an intern again in a new field, just to gain experience and get my foot in the door. Nothing like adversity to make one scrappier, more resourceful, and humble.

Can you tell our readers more about what you do and what you think sets you apart from others?
I solve problems from a branding and user experience perspective. Which means the projects I work on can vary from identity design, UI/UX, and ad campaigns to experiential and retail experiences. I think my sense of determination and attention to detail when it comes to creative challenges is something I’m proud of.

Alright, so to wrap up, is there anything else you’d like to share with us?
You can view more of my projects, visual observations, and experiments here: URL: IG: About a year ago, my wife and I started taking all of our unused foodie and travel content and started documenting our experiences on a blog and Instagram account. It was just a fun way to re-live our memories and hopefully, it can be of some use to those who come across it. You can check out the links below: URL: IG:

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