Today we’d like to introduce you to Emeline Lotherington.
Hi Emeline, so excited to have you with us today. What can you tell us about your story?
Dance-Break.com (IG/TikTok @takeadancebreak) is a virtual dance studio that produces events, dance classes, workshops, intensives, private events, dance films, and much more. It was created by Emeline Lotherington during the pandemic and still continues to focus on dance film creation and private events.
We all face challenges, but looking back would you describe it as a relatively smooth road?
There was a huge learning curve or starting a sole proprietorship, employing dance teachers and artists, marketing, taxes, SEO, the list goes on! The biggest struggle is truly the need to wear all the hats of the business at first, as the founder and CEO. I have to keep an open mind and always be willing and ready to learn.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I see Dance-Break.com ultimately as a creative business. We employ professional dancers and choreographers to teach classes mostly in contemporary dance forms. We also host dance film creation projects where dancers learn choreography in a master class then create a dance film from it.
It’s so fulfilling being able to see dancers’ growth, interpretation, and imagination. We also host private events and have produced commissioned instructional dance films as well.
Do you any memories from childhood that you can share with us?
Definitely moments of being artistic. I would curate my own dance shows, plays, and singing performances for my friends and family. Even going to the extent of writing scripts, choreographing, hosting auditions, casting, and rehearsing. I’ve always had an ambitious and entrepreneurial streak in me.
- Email: firstname.lastname@example.org
- Website: www.dance-break.com
- Instagram: takeadancebreak
- Facebook: https://www.facebook.com/dancebreak.fb
- Youtube: https://www.youtube.com/channel/UCyes43kRhEiKC2ebO21L1-Q
- Other: https://instagram.com/takeadancebreak