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Rising Stars: Meet Desiree Gonzalez

Today we’d like to introduce you to Desiree Gonzalez.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I became a nail artist back in 2019 before Covid, I was originally looking for someone who could bring my ideas to life but instead took some nail courses. Nails have always been my thing, I really started to do them when I was a freshman or sophomore, I was always that girl with her nails done. Being in a salon is also a core memory for me, my mom and I spent a lot of time together doing her nails, the apple does not fall far from the tree, lol. Besides that, my childhood consisted of crafts and art. It was a different time, That’s all I knew and wanted to be, it was definitely an outlet on expressing myself from sketching, painting, crafts, you name it. I never thought I’d be a nail artist, I was more of the type that enjoyed getting them done, but I love a challenge and that’s the part that keeps me going. The challenge of trying something new, keeping up with trends, making new ones, getting to know your client, and running my own business in general.

How did I get to where I am today? Hustle, determination, passion and just really not paying attention to anything else besides what I want to do. Being confident even when I fail, failure is a part of winning. It’s still a surreal feeling when strangers tell me they know my work and love it when seeing the amount of supporters I have when looking back to when I first started and then now. All I can say is thank you and I’m proud of me. Just a brown girl from the hood trying to express herself and make it out. A huge shout out to my community, Boyle heights is the root of my upbringing, my inspiration and my support system and my home…

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Nothing has been easy. It starts with taking a risk. Should I leave this job? Is this for me? Will anyone support me? How do I start? The list goes on. It’s funny but I already started on a broken ankle, I had a cast from my toes up to my thigh, that was hard, I spent most of my time my first year healing, taking classes, practicing nails on myself and my friends and then quitting my job. Then the real struggles came, Instagram can be discouraging. Running a business online and in person for the first time ever with little to no knowledge was a challenge and honestly still is. I mentioned that I started for myself and never knew I’d end servicing, that was crazy because it just happened and changed everything but I was a thousand percent down for it. I enjoyed meeting new people, I suffer from anxiety and it’s really brought me out of my shell and gave me patience. I also had my fair share of assholes… but as always, kill them with kindness. Put your foot down keep it G. Now back to Instagram, If you know, you know! That algorithm is crazy.

Besides all the struggles talked about and not talked about I’m forever blessed and thankful for what I do have and dream of.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I specialize in a lot of things like bringing your nail dreams to life, being your friend or therapist for the day, hosting free community pop up’s, SUPPORTING WOMEN AND SMALL OWNED, giving the best most comfortable 323 experience in the heart of the hood. Bringing the nostalgic of the y2k era, Chicano pride, brown and beautiful bad bitch energy & a G all in one.

Is there something surprising that you feel even people who know you might not know about?
Growing up was hard for me, I’ve definitely shed lots of layers of myself and still continue to. This journey I’m on is different. It’s personal. I’ve never been happier or more connected with myself. I’ve struggled for years with depression and anxiety. All I really have to say is that a lot of the people I’ve met along the way have brought smiles to my face, the amount of new friends and people I’ve connected with through the same outlet is like a warm hug. My support system really has no idea how they affect me in a positive way because only I know how dark things used to be. I wouldn’t say this is ‘surprising’ but it’s raw and real.

Contact Info:

  • Instagram: @323.cherry
  • Facebook: 323CHERRY / 323ANGELS
  • Other: @323Angels

Image Credits
Backdrops: @lilcroissant

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