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Rising Stars: Meet Derrick McMichael II

Today we’d like to introduce you to Derrick McMichael II. Them and their team share their story with us below:

LOUDmusic was conceived by veteran music producer and talent manager Derrick McMichael II (SXRiBE) to address the common issues among dozens of young musicians he worked with throughout the country over the years. These brilliant performers complained about not having the resources they needed to develop their careers: funding for projects, transparent distribution, social media management, developing a website, etc. Finding all these resources independently was both time-consuming and expensive for independent musicians, yet McMichael was able to assist them.

McMichael launched LOUDmusic, a music, and technology company, with CFO Brandon Jiles Alexander to give the power back to independent musicians. They created a subscription service that allows anyone, with or without industry contacts or a large budget, the ability to start their music career independently. The members-only web application connects musicians with funding options for their next project, access to a unique A&R curated beat store that caters to all music tastes, worldwide music distribution, social media marketing as well as the capacity to create brand assets like websites and merchandise. There’s also an artist-only social media network where you can connect with other musicians in the community.

Black Tuar of Los Poligoma, a Dominican rapper whose hit song “Recogiendo Rapero” has reached over five million views, has released his newest music through LOUDmusic. Mason Yoo, a producer from Orange County, CA also has been growing his fanbase and networking with other musicians using the LOUDmusic web application. The company has already helped many independent musicians and has a significant number of projects set to release throughout 2022.

We all face challenges but looking back would you describe the creation of the company as a relatively smooth road?
Nothing has been a smooth road. Before the sleepless nights and countless hours spent developing the web application, my co-founder and I spent extensive time in highly competitive industries. Our CFO Brandon Jiles Alexander worked on Wall Street as an analyst for Mitsubishi UFJ Financial Group after receiving his Master of Science in Finance from Howard University. Immediately after his time on Wall Street, he launched his own Hedge Fund, Scarab Capital. Meanwhile, I was building a name for myself as a top-tier producer and engineer in the music industry. I spent years perfecting my craft while working at different recording studios and labels in Los Angeles until I had the opportunity to start managing talent and releasing tracks with Grammy award-winning and Platinum recording musicians such as Xanman, Pastor Troy, Ash Riser, Big Flock, and Los Poligoma.

The company was completely bootstrapped, and the application was fully developed in-house, which was far from easy. During the beginning of the application’s development and in the middle of first-round pitches to investors, I wound up in the hospital with a shattered mandible, and my jaw split in half after a terrible car accident. My mouth was completely wired shut and yet I still led team meetings, pitches to investors, and application development.

“Nothing has been smooth yet, but it’s important to redefine what it means to be an independent musician. There are new opportunities for independents to monetize their careers every day, and we want every independent with an internet connection to have an all-in-one toolkit to do so. This is why we built LOUDmusic.”

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
LOUDmusic is helping independent musicians take full control over how they monetize their music, from distribution and merchandising to branding and public relations. We have developed an all-in-one toolkit that we’re proud of because it helps artists start their careers with the essentials that every successful artist needs: access to funding for their next project, next day distribution with playlisting on Spotify and a dedicated support team, merchandise, developing artists’ website, a social media team, an A&R curated beat store, and an artist-only social media for musicians to meet and collaborate. Not to mention more services are coming soon such as access to discounted studio bookings in Los Angeles, New York, Washington DC, etc.

Unlike LOUDmusic, most tools in the music industry are only focused on one small part of a musician’s career. Our application provides budding musicians with everything they need to launch their careers in one place.

We’d love to hear about how you think about risk-taking.
In terms of taking risks, it comes with the territory for someone in our position. In an industry where every move you make has a consequence, the question is not whether you should take risks, but how much risk you are willing to take on, and if that risk is worth the potential reward. With LOUDmusic, our goal was to build an aspirational platform that gave musicians the tools they needed to build their brand, earn a living and become successful. We worked extremely hard to secure partnerships that have allowed us to build the platform in a way that fits with our mission statement. All those moves came with their own unique set of risks and challenges, but what was most important to us was knowing that if we didn’t take them, someone else would.

It’s easy for people to look back on others’ work and make decisions based on their perception of what could have been, but that’s not always how it works. We had to make the best choices we knew at the time to ensure LOUDmusic was on a global scale before anyone else. Looking back now, there were certainly some things we could have done better, but we never looked back and thought about what we could have done differently to avoid risk because that would be counterintuitive to everything we set out to accomplish. The same is true for any startup or company looking to innovate and disrupt an industry, you can’t look at those things as risks but as ways of setting yourself apart from those who aren’t willing to take them.


  • $29.95 (monthly billing)
  • $249 (annual billing)

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Yuki Kodo (

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