Today we’d like to introduce you to Christine Ardern.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Though my love for fashion/designing started way back in high school with me drawing sketches on all my notebooks and glamming up my clothes with sequin and beads, I didn’t pursue it until after my B.SC degree in Microbiology was completed. Fashion/designing professionally all started with me being frustrated with tailors not being able to correctly translate my sketches into outfits. Then one day, after an outburst directed toward a certain tailor who had just ruined my outfit, she yelled back at me and said, “go learn how to do it yourself if you think it’s that easy” and boom! I decided to go learn how to make clothes. My initial intent was to be able to make clothes for myself alone but when I started making my clothes, my friends and family started offering me money to replicate my designs for them. I refused them for a while telling myself, “I’m a microbiologist not a fashion designer” but the requests extended out to strangers that were willing to pay whatever amount I wanted and it was at that point I decided I could have the best of both worlds; still work in the professional field and also create beautiful designs for clients during my downtime.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
One struggle I faced was being looked down on by some individuals in my community who felt like being a fashion designer wasn’t a prestigious thing to do. They felt it was a path for people with poor educational backgrounds.
Another struggle I’m still facing is with people not willing to pay a substantial amount for their outfits just because I’m not a popular designer yet.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I design and make men’s and women’s clothes.
I specialize in African-inspired designs and outfits.
I’m known for traditional wedding outfits, asoebi outfits (traditional wedding guest), prom dresses and cocktail outfits.
I’m most proud of the fact that in the three years of running my small business, we’ve had a 100% satisfaction rate and that a large percentage of new clients are all from referrals from satisfied clients.
What sets me apart is that I’m Christine! Haha. I’m a perfectionist who is also a creative and I find inspiration from everything I see and can feel around me. So you can be guaranteed my ideas will be always be fresh and detailed.
Where do you see things going in the next 5-10 years?
I see Ardern Couture going global! I want to break through the distance barrier using technology. I would like to be able to cater for clients from all over the world from right here in LA.
I’ll also want to be able to host pop-up fashion events in different parts of the world once every year where all of my designs will be displayed for the public to enjoy…
- Email: firstname.lastname@example.org
- Instagram: Ardern-couture
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