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Rising Stars: Meet Carol Luong & Rebecca Cheung

Today we’d like to introduce you to Carol Luong & Rebecca Cheung.

Hi Carol and Rebecca, so excited to have you with us today. What can you tell us about your story?
My co-founder Becca and I decided to team up and create Sincerity Co together in the midst of the 2020 quarantine. Becca and I have been childhood friends since 6th grade and we even ended up leading clubs in high school together. Becca has always been an amazingly talented artist and I’ve always had an interest in entrepreneurship, so we thought combining our talents together could potentially create something amazing. When envisioning our business, we always kept the values of being honest, genuine, sincere, and as environmentally-conscious as possible. Keeping this at the forefront of our business really helped to establish our brand and led us to where we are today!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Becca and I both are both 4th years in university with multiple jobs and involvements. At times, in the peak of midterms and finals, it can be really difficult film content during daylight hours, pack orders afterschool, and keep a consistent cadence to post regularly on social media. However, we definitely manage. Being a duo we can lean on each other and we both feel extremely lucky to be partners and best friends!

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
We’re a small business that sells stickers and cards and possibly more in the future! We also enjoy creating content on TikTok and Instagram to market our products and document what we do! We specialize in creating original sticker designs and cards. We pride ourselves in having creative and detailed designs while also being sustainable and ethical. Running a business doesn’t really have a lot of room to be ethical or sustainable, but we try our best by investing in sustainable packaging and donating to non-profits we believe in. Sustainability and original sticker designs aside, we’re also really proud of the relationship we’ve kept. We see lots of small businesses run by a single person (which is amazing!), but having two people run a business is exciting because we both bring in our own creative visions and experiences to the table.

Is there something surprising that you feel even people who know you might not know about?
Becca and I are both first-generation, have known each other since 6th grade, and are both graduating from undergrad this June! Becca is an Environmental Science major at UCLA. Carol is an Economics major at UCI.

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