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Rising Stars: Meet Candra Hoke

Today we’d like to introduce you to Candra Hoke.

Hi Candra, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am originally from North Carolina and had my first career start in the Fashion Industry. I obtained a Bachelors degree in Fashion Marketing because of my love for styling. This is something that has expanded into my current career as a Certified Fitness Trainer. If you’re gonna dress up, might as well look good in it right?

My own personal fitness journey starts back in 2009 when I needed to shed my college weight, which lead me to lose 30 pounds. Once I achieved my weight loss goal, I continued to make fitness a routine in my life until something changed around 2015 when I got my first Harley Davidson. It is a 1978 kickstart Shovelhead, which lead me to focus on strengthening my legs. This new goal of composition change and muscle gain became a priority and once the goal was achieved, I had an “ah-ha” moment… I was onto something and these great results eventually lead me to let go of the Fashion Industry and to follow my other passion of Fitness.

In 2017, I started the program to become a Certified Personal Trainer from National Academy of Sports Medicine and finished in December 2018. Then I moved to Los Angeles and completed a six months Internship with Top Trainer Maria Ashley at PPC fitness in Pasadena, CA. I started training on my own at Golds Gym DTLA in June of 2019 until Covid 19 shut everything down in March 2020. During Covid, I knew I wanted to maintain my physique and asked my Husband Wesley who does Metal Fabrication if he could help me turn our van into a mobile gym for us. He was able to build a rack for the back of the van and I found three kettlebells for sale on Craigslist. We started parking at Elysian Park to train, which eventually lead to me inviting my friends to do a social distancing class so they could get a good workout in too.

Once I started the group class with friends, I had people at the park asking for my business card, which I did not have because I had no idea people would show interest due to COVID-19. I slowly built up clients over time and during my downtime, before I got too busy, I continued my education and received two more certifications. I went through Precision Nutrition and achieved my Level 1 Nutrition Coach certification and in addition, I completed a Corrective Exercise Certification through NASM. Now fast forward to 2021 and I now have 18 1 on one client, and I also have people joining my in person group classes and online group classes through Zoom.

I knew one day I would want to go out on my own, but I had no idea when and how. Who knew our van for road trips would turn into my business. I’m now taking the steps to offer online programs with follow along videos for those too far away and will be releasing my first line of Activewear before 2022.

We all face challenges, but looking back would you describe it as a relatively smooth road?
This was most definitely a challenge. I had to slowly build clientele during a time people were afraid to be close to anyone, especially strangers. Ordering equipment was impossible too due to everyone wanting to work out from home. The hardest obstacle was in March 2021 someone hit my van and ran. It was a total loss…but sort of worked out great with insurance and I got a new replacement van just for it to get hit while parked and totaled again one month later. I never even got to make my first van payment. I had parked on the same street for three years, yet all of a sudden two vans were totaled. Getting my 3rd van was the hardest thing and I had to wait three months to get another one, while running my business out of rental cars, I was paying for out of pocket and trying to save up for the down payment of the new van. My clients stuck with me through this time, and I was still able to get new members to join classes. It honestly helped me realize I was the service people wanted, not my van as cool as it was to be a mobile gym. 🙂 I just feel super grateful all the time for my circle and so far, the 3rd van is the charm.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a certified personal trainer with a focus on mobility, functional movement patterns, and overall strength. You will not just push weights if you train with me. I want to make sure your foundation is strong meaning joints, posture, muscle imbalances are all corrected so then we can move into strength training. I focus on training that you can take into your everyday life. If you have to carry your toddler and grab the groceries, training with me can help you do that at your best and avoid injury.

The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
Honestly, I learned to not let this hold me back. You must continue setting goals and making sure each day you live is with intent toward those goals. During Covid, I started journaling daily, setting monthly goals, and using my planner to make sure I was working toward my goals daily and everything I have put my heart into has happened and is still happening. You just have to focus on controlling your controllables and don’t get caught up on setbacks. Do what you can with what you have and you never know where you’ll end up.

Pricing:

  • In Person Group $40 or 10 for $300
  • Zoom Group $20 or 12 for $150
  • Solo Training I offer different packages

Contact Info:


Image Credits

Photos taken by Meredith Devine Models: Myself, Lindsey Voorhees, and Briana Stimmel

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