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Rising Stars: Meet Bree Perales

Today we’d like to introduce you to Bree Perales.

Hi Bree, we’d love for you to start by introducing yourself.
BusyBree Design started as a couple of doodles in a cubicle. I was in a design position where I didn’t feel like I could be creative so I made it my own! Every morning I’d start my day with a couple of positive quotes paired with cute illustrations and eventually, my morning ritual was all I wanted to do. I practiced a ton, watched a trillion tutorials, and bought a bunch of lettering books. So in 2016, I took the leap! I quit my 9 to 5 and began creating full-time. I opened a little Etsy shop and filled it with items from stationery to home decor. Needless to say, she didn’t have it all figured out. After a year of many bumps and bruises, I lost my creative spark and found myself back in the job market. I began a new position as a designer for family-owned shirt shop where you would sit with a client and create a custom piece for them in under 30 minutes. Oooh, she was back! Every day designing, lettering, or illustrating something new at the drop of a hat? I felt rejuvenated! One day I was scrolling on Instagram and saw there was a marketing position available at a local winery. Kind of a dream position for me but I wasn’t looking for a job, I loved my job! But something told me to check it out.

So for giggles, I reached out to a gal I knew from college as I’d seen her on some posts. As if the stars aligned, SHE WAS THE INTERVIEWER. Long story short, I got the job. Now, here I am. Almost three years later and I’m obsessed with what I do and where I work! Everyday I get to design items from print to web but I also get to use my lettering and illustration skills. Since I’ve started here at Peltzer I’ve created hand-lettered pieces from chalkboards, wooden signs, mirrors, glass, acrylic… but also mediums I’ve never even thought of! Cue balloons, agate stones, glass vases, denim and leather jackets (my favorite item to letter by the way), and even pumpkins. What?! the options are truly endless. I’ve also become more active in my community with lettering items for local markets, participating in bridal opens, instructing paint courses, and even being part of an art campaign for the city of Temecula. To think, my obsession with lettering started in a cinderblock cubicle? It still kinda blows my mind.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Noooo, not a smooth road. Like I mentioned before there were many hiccups but I had an amazing support system to help me through. Professionally speaking – self-doubt is the biggest one! I can’t count how many times I’ve scrapped a project because it wasn’t coming out the way it looked in my head or because it didn’t look as good as so-and-so’s. Let’s be real. Comparing your designs to another creative will get you nowhere, it’s like a hamster on a wheel. You can always practice to get better but you’ll never be them. So I choose to embrace my style of lettering and illustration because it’s mine in its imperfectness. It doesn’t always work out that way but it’s a nice reminder when the struggle is real, and oh, it’s real.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in cute + quirky things! Lettering being my main focus however, I am a graphic designer by trade. I just love letters though, typography has always been my heart and because of that, I feel like each of my lettering styles have such a personality to them. Like, I can’t not smile seeing them. I’m really feelin’ jackets right now! This is a really popular option for wedding parties. Leather jackets for the edgy bride, denim for the sweet. I’ve even had some flannels thrown in the mix. The designs usually consist of my signature script style with botanical flourishes.

Any advice for finding a mentor or networking in general?
Don’t self-sabotage. Do what scares you and just get out there! I’m still terrified of networking but I love working with my community. Weird, right? Just slip into some DMs. If you’re not there yet, that’s okay. Watch the tutorials, practice until you never want to see another letter, floral or face again. Don’t be afraid to mess up! It’s not the end of the world if you do. My favorite thing about new mediums is the challenge, it’s like a puzzle I need to figure out. Ask questions, I love giving advice to creatives! The worst someone could say is no, but at least you tried. At the end of the day, we have to support each other.

Contact Info:

Image Credits:

@nicolekirshnerphotography @astrayphoto @busybreedesign

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