Today we’d like to introduce you to Brandon Scott Roye.
Hi Brandon Scott, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Reflecting on my life from childhood through adulthood, I’ve always gravitated towards trying something new, almost to an extreme degree. My early years were filled with baseball, basketball, soccer, tennis, swimming, rowing, piano, trumpet, conducting—you name it. I’ve always loved Princess Diana’s philosophy of leading from the heart and, to me, this means following your curiosities without apology or explanation.
I learned to carve seats for myself at tables where I don’t belong and show that I, similar to many within my generation and even younger, have the ability to catch-up efficiently and contribute substantially. We’ve all seen the hilarious Youtube videos of adults asking societal questions to kindergarteners with remarkably simple and brilliant answers. There is untapped wisdom in youth culture which should not be underestimated.
Professionally, my curiosities lead me on an exploration across supply chain, brand strategy, ad sales with Google and now, my own creative playground called P.rince S.tudios. Here’s the TL;DR of my journey:
I learned how business works through studying supply chain at UT Austin where I now, ironically, lecture on something much different—influencer marketing.
After college, I followed my curiosities within marketing, learning to create intentional brand identities and go-to-market strategies. With time, I realized that I knew how to make a strong brand, but didn’t know how to get people to look at it—which comes through advertising and sales.
Serendipitously, a Google recruiter reached out for an ad sales role and within two years, I set the global sales record for my division. For some clients, there was only so much to be done through advertising. Their real obstacle was brand identity, product and service design, customer journey—all of which it wasn’t within my scope to advise through Google. Through internal career conversations, I learned that it would be around the four-year mark before I could even be considered for a transition from sales to marketing.
So, I took the leap and built up P.rince S.tudios, previously called Good Millennial, to serve as a creative director across all aspects of bringing products and services to market. I’ve come full circle, as my supply chain degree has helped me execute product designs from paper sketches to shopping carts.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The meanderings of my career path isn’t everyone’s cup of tea. I take on many short-term contracts, often collaborating with good friends, rather than putting all of my eggs in one basket for a couple decades, as the generations before us would.
I always like to take industry-specific years of experience with a grain of salt. In fact, I find it’s often a hindrance to people’s creativity and open mindedness because they’re focused on “how things are done here”. My most successful ideas translate something from F&B to debt consolidation, high fashion to SaaS and the likes. I’ve consulted lawn mowing companies, pet cremations services and even direct-to-consumer bidets.
There is great power in transferrable skills and testing the flexibility of the human mind. I don’t expect everyone to understand this philosophy—I simply gravitate towards those who share my perspective.
The truth is—I’ve been fired, screamed and cursed at, discriminated for my sexual orientation, told I don’t deserve a living wage and the likes. I’ve had to live in my car because clients and employers couldn’t or wouldn’t pay their bills. I’ve lived in 20+ apartments across Houston, Austin, San Antonio, Los Angeles, San Francisco, and New York twice. Many who have only seen the highlights on Instagram think my travels look glamorous, but the concept of “home” has become quite foreign to me which I’m now prioritizing.
It takes radical self-belief to know your worth during those low points. A brighter day is always just around the corner, especially with the right support system in place.
Can you tell our readers more about what you do and what you think sets you apart from others?
P.rince S.tudios has lead me to producing with Air Jordan, Burberry and Valentino for Citizen Magazine, designing and producing for Cool Hunting, strategy and copywriting with Dada Goldberg, street casting with Alexis Bittar, handbag design for beautéboard, developing my own “get to know your partner” interior design game—even influencer marketing for TMRW Life Sciences, the world’s first and only automated IVF solution. Through the latter, I was introduced to the co-founders at Coriolis Ventures, also the masterminds behind Neuehouse, and now support their team with social strategy.
Behind the scenes, I’m slowly chipping away at innovations within cosmetics and fashion through P.rince S.tudios which I hope to share with the world sometime next year. Im currently fundraising for R&D which feels really gratifying after two years of slowly concepting in my spare time.
The one job which has made the clearest impact in my life from a development, happiness and networking perspective is writing for BOND OFFICIAL, founded by Igee Okafor. The people, the events, the mindset, the style. They continue to lift me up by opening the right doors and giving me the space to express myself freely. It’s always such a joy to see my articles go live. The editorial layouts and photo shoots bring my words to life. At this point, I often forget that I’ll be paid after writing each article because making money isn’t why I show up. I write for them because I want to see Igee and the entire team win, just as they’ve done for me.
Are there any important lessons you’ve learned that you can share with us?
First, my cavalier puppy, Prince. I believe it’s absolutely essential to find a source of unconditional, unwavering love in your life.
Second, giving back to the creator community. I have a small group of friends who have gone far out of their way to lift me up and I couldn’t be more grateful for this. I’ve found great joy in paying it forward and seeing them win, in return. This is why I lecture on influencer marketing at UT Austin with Olympic-qualifying athlete, Amanda Russell, who was kind enough to quote me on the cover of her textbook, along with Andy Roddick and Katia Bassi, then-CMO of Lamborghini.
Third, is the concept of radical self-belief and tuning into the intention of your work. I’ve held on tight to Google’s mission of “building for everyone.” Product inclusion means the world to me and I’m uniquely positioned to move the needle because I know what it feels like to be othered. I’ve learned the right questions to ask which lead to an evolution of brands, products, services, operations and the likes to better serve the wonderful quirks of humanity and the world we share.
Ultimately, finding gratitude and perspective through life’s many challenges has brought me happiness and success.