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Rising Stars: Meet entrepreneur Antonio Velaz from Xxelulous Music Group

Hi Antonio, we’d love for you to start by introducing yourself.
My story begins a little over ten years ago. What started off as admiration for a group called Fatty Koo (signed to Sony Urban/Columbia Records) turned into being appointed Head of their fan club which would later pave the way for other ventures. These ventures and experiences would lead me to work with some very well-known clients such as: Tiffany Pollard, Blac Chyna and then I was a Project Manager For Grammy Award-Winning R&B singer Mya independent Album titled Smoove Jones which was Grammy-nominated in 2017. Recently I launched my new multimedia company called XXELULOUS Music Group in partnership with Grammy-nominated music producer- Baby Paul “BPZY” Hendricks. XMG will encompass business management, artist branding, and artist development. With the recent success of my son and recording artist, Lil XXEL we broke ground by having the newest artist to penetrate the mainstream market. In partnership with 300 Entertainment we are excited to offer some of the best talents in today’s industry climate with our next ventures in all forms of media.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Establishing yourself in this industry is not easy because you have to stand out. You have to make people see what you can bring to the table. There is so much to oversee and you must always anticipate the next move, have a Plan B and be ready to spring into action no matter what. My clients appreciate that I bring a little bit of normalcy in an industry that is very demanding and chaotic. For the most part, obstacles and challenges that I have faced are usually the results of undertaking those of my clients.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in artist development and branding, as well as business management. I know how to take fresh talent and turn them into star power, with the help of my partner Baby Paul who handles the creative aspect of song making and curating up and coming new talent, we are a force to be reckoned with in today’s industry climate.

What’s next?
Next up is new music by my signed artists we are developing and collaborating with legendary artists like Trina from Miami and AZ from Brooklyn, NY as well as launching a 24/7 global streaming platform to program media content called HTv (Hendricks Tv) as a partner, which is distributed by Apple TV, Roku Tv and Verizon.

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Credit: @JkItsWilliam

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