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Rising Stars: Meet Amy Shomer

Today we’d like to introduce you to Amy Shomer.

Hi Amy, please kick things off for us with an introduction to yourself and your story.
I’m from Kentucky and we moved around a lot when I was a kid, ultimately I ended up out west after I came to visit a friend when I was 17.  I was invited to see how a commercial is made.  I spoke to every crew member, learned that every job mattered to every other job and realized production was the business was for me. I moved here after that. Waited tables, attended college, worked as a PA, moved up through various jobs on set, and in the office till I was hired as a Producer.  And then, I had the chance to do one live event as a pro-bono service to a non-profit. That entire world fit for me. I was inspired in a new and exciting way.  I made myself available to help where I could. I learned to Direct shows – mentored by Amanda Bearse / Married With Children and then one day, I received a call from a man who said “I was told you can help me. The secret service has taken away 50% of my sold-out ballroom for security.” Secret Service and I spoke, we straightened things out and the show was amazing. My deal on that job was Producer/Director with pay plus put my name in everything you have not printed yet. The day after that event my phone started ringing. I worked in non-profit and for-profit entertainment for a few years simultaneously. In the midst of that, I worked for MGM in development for a new cable channel and specialty happenings and through that gained my mentor Alan Cole Ford – he called my team his “SWAT” team. I also worked for the 20th Century VIFX brand in Live Events .  I ran the L.A. office of an International Partnership Marketing firm – all of this honed my skills and broadened my expertise which supported the growth of my company.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I don’t have Hollywood Horror stories. I started at the bottom of the ladder in this industry working with Bill White, Ed McMahon, and Dick Clark…all stellar, supportive human beings and lifelong friends, who guided me along. So I had mentors at every step. It has been very smooth. This has been an incredible journey and continues to be every single day of my life.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
My company specializes in nationwide and International Live Events. Specifically, we work in Live Event Production of every scale, Virtual Event and Hybrid Event Production, Video Production and content development to the Non-Profit and For-Profit spaces.  I am most proud of my team members and my clients. My team brings their very best self to our projects. They have big brains, big hearts, amazing skill sets, and personal pride of ownership for our projects. It’s a wonderful combination to find in people. My clients are simply the best humans – they are Heroes and they inspire me every day. They are doing the really hard stuff out there – saving lives, changing lives, changing the world.  Our projects are a lot of fun, are loaded with purpose and provide important content that is available to the public – Phase One/Cancer Research, Jewish National Fund/Zionism TV, FELNET/International Policy, #WOW/UCLA mental health services.  A new show I produce premieres on KLCS/ PBS March 14 and 18 at 5 PM called Graphic Novel Macbeth this project was envisioned by Shakespeare Center L.A.’s Director, Ben Donenberg, and has a full-on social justice campaign attached to it. We’re  in pre-production  on a huge Paramount backlot event for Orthopaedic Institute for Children for June 11.  Jonnie Davis/ABC/Disney President, is right at the center of it as an Honoree.  My clients, Mary Beth Perrine and Karla Delgado from OIC are so enthusiastic and deeply dedicated to the children. We have two bands that are amazing – The incomparable Mary White Band and Citrus College’s Night Shift.  Billy Butchkavitz is my designer and he is truly the finest large-scale event designer I have ever met. His brain is a playground of imagery and his execution is flawless. What sets us apart from others is our expertise and talent, our respect for our clients, team dedication, and our calm in any storm. An understanding of the pressure our clients are under. I want people to enjoy their time with us, it’s important that the entire experience is as memorable for our Clientele, as what we produce is for their audiences.

What were you like growing up?
I wear a bracelet from my Mom that says “She be small and she be fierce”.  I was taught to be self-sufficient and hard-working, so I was and I am. I loved – and still love – adventure.  I absolutely could not wait to be in charge of my own life and live it on my terms. My parents made our front yard the world. When I would call home, when Dad answered the phone the first thing he said was “Where are you and when are you coming home.” – Not because I was out too late…but because I would be in Maine or Florida…he said the same thing when I moved to California. My greatest achievement in life is becoming a Mom. I am unashamedly proud of my three kids, they have grown into self-reflective, good people who want to do good things and who have done good things.  If they weren’t mine, I’d still want to know them, and I’d still love them.

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