Today we’d like to introduce you to Latasha Robinson. LJR and her team share their story with us below:
LJR The Label is a women’s—ready to wear luxury brand founded by CEO Latasha Jade Robinson. Latasha has always dreamt of opening up her own fashion boutique and clothing line. However, her ongoing fear of thinking she wasn’t good enough and effects of imposter syndrome have always gotten in the way until now! After attending Shippensburg University and obtaining her bachelor’s degree in business management, Latasha was still consumed with the fear of not succeeding in her dream. Soon after graduating she had a son; A’sah pushed her to realize she was no longer just living for herself and had a new purpose. She wanted to make sure her son knew fear is a little death that brings total obliteration; and to never let fear discourage him because fear is simply a mind-killer. Therefore, she had to live up to her dreams and aspirations. After months of brainstorming and planning, LJR The Label was created. LJR is not just a clothing brand, it is a platform to motivate women, especially Black women, to overcome their fears and insecurities through using fashion and encouragement.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
“You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.” Roy T. Bennett
The path that led me to LJR The Label… It wasn’t as smooth as many may think. I had a bad case of Impostor Syndrome; I thought I wouldn’t succeed because I didn’t have the right ingredients. However, I have realized that everyone doesn’t bake the same. Just because my ingredients works for me doesn’t mean it’ll work for the next person. No one can really show you how to run a business, they can tell you how they run theirs but it doesn’t mean it’ll work for you. You have to figure out what works for YOU! It wasn’t until I had my son that I figured out I had to run my own race, and fight my own fears. I wasn’t just going to settle with a job in the business field. I was going to figure out how to live the life I always wanted.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m just getting started!!! I’ve always been known for being a fashionista and having a wonderful heart! Ultimately, I want to become someone that a young woman would look up to. Fight your fears head on, never say what you can’t do! I had to learn that a lot in life now I want to share that with others!
We’d love to hear about any fond memories you have from when you were growing up?
My oldest brother and his girlfriend would always take me to the mall for shopping dates. I can honestly say they made me fall in love with fashion. From mall dates to attending fashion shows impacted my future life goals.