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Meet Zoe Lee

Today we’d like to introduce you to Zoe Lee.

Hi Zoe, please kick things off for us with an introduction to yourself and your story.
I definitely did not major in anything related to fashion – but I was always interested in it, layering different pieces, dressing up even though my classes started at 8 am. I never thought of becoming a stylist at all, but after graduating and realizing that I do not have much passion in what I majored in, which is nursing, I decided to start a YouTube channel based on styling, fashion. Don’t get me wrong, I put my best effort in when I work as a nurse, but I can tell that my heart is, or my true passion is not there. Gradually I realized how I love styling certain pieces differently, and my love for clothes and fashion grew over time. However, life was happening, and I continued to work for my job as a full-time Nurse, and my baby boy Joon was also born in 2018. Back then, we were still living in Michigan, but my husband and I both knew that we needed to move – we were not only tired of lack of diversity there but also not being able to push ourselves, think outside of a small bubble we were in.

After moving to Los Angeles, I started having more opportunities to participate, like in photoshoots as a staff, stylist, or sometimes as a model myself. I also did many collaborations to build my portfolio. Luckily, at one point, I was able to work as a stylist assistant for big magazines (Marie Claire Korea, GQ Korea) with celebrities from Korea, or even from the US, like Chloe Moretz or Tyga. The official first “paid gig” as a main stylist was actually styling my dearest friend, a sing-a-song writer Jayda who was also featured on Voyage LA. When she saw me for the first time at an event, she told me that she wants me to style her for future events. From then, I started doing more research on details of how to work as a stylist, and self-teaching and putting myself out there as a stylist, expressing my creativity in a form of fashion. Even though it is hard to juggle so many roles in my life- as a nurse, content creator for YouTube, Instagram, Tiktok, being a mom for my son Joon, a freelance stylist – I will continue to chase my dream, strive towards what I love to do.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Realizing my passion late, after graduating college, was of course very challenging. I had to make living, so still working as a nurse to provide stability for my family is always hard. Also, even though I love my son so much, he was not planned (even though I was married), so that has been a challenge- making changes in my life so drastically. Also, self-teaching about how the fashion industry actually works or how to approach brands, how to actually work as a stylist was also challenging.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I do work as a freelance stylist, and one of my other passion is creating content for YouTube, Instagram, and Tiktok. They are mostly based on fashion, so that is another way to express my creativity. For styling, I sometimes work for e-commerce photoshoots for fashion brands. Other times, it can be editorials for magazines or even a collaboration with other creatives. I guess as a content creator, I try to give tips on how to be creative with your outfit looks without spending too much money. My life motto is “If you are cheap and poor, you gotta be creative”. I do many DIY tutorials for clothes, especially clothes that are thrifted, or even jewelry, and sometimes home decor ideas. I sometimes love creating a certain outfit from a Kpop idol music video, which has been very challenging but fun at the same time! My followers have been enjoying those content very much.

As a stylist, I believe I can add my own unique taste into different looks. Even with same item that has been styled many times, I try to layer in a unique way or completely differently.

So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
For work and collaboration, I always give my email so any email or even DM on Instagram can work! (www.isntagram.com/aboutzoelee). To support me (which I am always so grateful), you can subscribe to my YouTube channel (@aboutzoelee), Instagram(@aboutzoelee, @zoeleestyles), or Tiktok (@zoeandjoon, @aboutzoelee).

Pricing:

  • $400 / day (usually 8 hr day) for styling!
  • YouTube/Instagram, Tiktok partnerships ($100-200)

Contact Info:


Image Credits:

first picture (Instagram Tags) Photog: @shaneluna Model: @isabella_brenza Make-up & Hair: @patricksantaana  Stylist: @zoeleestyles  Marie Claire w/ Chloe Moretz: @chloegmoretz for @marieclairekorea Nov. Issue Photographer @hongjanghyun Editor @bbom_jang Hair @gregoryrussellhair MUA @storyofmailife Manicurist @christinaviles Producer @cri1216 @simplyjudy_ Stylist Assistant @zoeleestyles GQ Korea for Tyga: @tyga x @gq_korea March 2020 Photog @jdzcity Videog @facilitiez Director @nanana_park Producer @cri1216 stylist assist @aboutzoelee black and white picture: test shoots with model: @michelle_ellyse HMAU: @letimeyerspro Photog: @markimage My styling content for Instagram: two female models & one model: for brand JSNY Last pic: my styling content for Instagram.

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