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Meet Zane Schwartz and Jesse Brummel of Drive Thru Guru in Silverlake

Today we’d like to introduce you to Zane Schwartz and Jesse Brummel.

Zane and Jesse, please share your story with us. How did you get to where you are today?
We met in high school and remained friends and continued to hang out post college. Jesse always had a passion for the culinary art of fast food, finding the best deals and letting everyone know through social media where to find the hottest cuisine. On the flip side, Zane was always making videos whether it be for school, passion projects, or freelance. Some of them going viral, garnering millions of views.

Fast forward to after college, after working a few years at our day jobs, we noticed a lack of creativity in the fast-food review scene. It was then that we figured we should start Drive-Thru Guru, a comedic fast food review Youtube channel with more flair and energy. We’re fairly new, but the feedback has been overwhelmingly positive so far and we can’t wait to continue to expand the Drive-Thru Guru fan base.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
All in all, it’s been fairly smooth getting the channel up and running. We’ve known each other for many years so there have been no hiccups working with each other. We’re both passionate about the project which has helped a lot. Our biggest challenge so far has been tweaking the format to make it the best it can be. We incorporate hip hop style beats and fast cuts, which isn’t the norm for a food review video on Youtube. Looking forward we’re hoping to grow the fan base as much as we can, which alone is a challenge in itself.

Alright – so let’s talk business. Tell us about Drive-Thru Guru – what should we know?
We are a fast food review show on Youtube that highlights the newest and hottest menu items. We’re starting off by reviewing just food but will eventually expand into beverages as well. Jesse is the main character / guru / food expert extraordinaire in front of the camera. While Zane works behind the scenes as the producer / director / cameraman / wizard and sometimes hops in for a bite when he’s extra hungry. So far we’re most proud of creating our own lane in the food review video space.

Is there a characteristic or quality that you feel is essential to success?
Creativity will always be our driving factor by finding unique ways to take something like a food review and make it new and exciting. We want the videos on our channel to not only educate the masses, but we want to make people smile and provide a little comedic relief for someone’s day.

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Drive Thru Guru

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