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Meet Zaida Gordon of Skintegrity Integrative Skincare in Westside

Today we’d like to introduce you to Zaida Gordon.

Zaida, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
From a young age, I can remember being fascinated by all the color and glamour in fashion and beauty magazines. I fell in love with the artistic and creative transformations I saw. I found these aesthetic make-overs to be nothing short of magical. I became obsessed with all things beauty and found so much joy in helping friends enhance their looks through makeup. So it felt like a natural choice to take a path in the beauty industry. A love for transforming others through makeup turned into a full-fledged career in Aesthetics. After receiving my Aesthetics license in 2005 I began passionately helping others enhance their skin while working at some of the most sought-after medical and wellness spas in Los Angeles. I found that makeup was more of the cherry on top, but true skin health came internally. Thus began my true love of holistic skincare.

Now in my own practice in Santa Monica, I have perfected the art of combining natural therapeutic principles with the latest technology in my treatments. My greatest joy and motivation comes from seeing my clients regain confidence in their skin’s natural beauty.

I love seeing my client’s happy face after a facial, but the most rewarding part of my profession is when a client who has been battling with acne tells me they now feel confident being makeup-free in public… You could say, I live for those moments.

Has it been a smooth road?
It’s not surprising that L.A. is saturated with spas and beauty salons, after all, everyone puts a lot of time into looking good around here, but this can also be a double-edged sword. As a solo Esthetician, I have spent quite a bit of time building relationships with my loyal clients, and I am eternally grateful for those clients of mine who have continued to see me for all their skin and beauty needs throughout the years.

So let’s switch gears a bit and go into the Skintegrity Integrative Skincare story. Tell us more about the business.
In my practice, I take the time to truly listen to my client’s needs and goals. I look at each facial as a chance to connect with someone who trusts me with their skin. Many times us Aestheticians jokingly say we feel like therapists since we spend a fair amount of time having conversations with our clients.

In my practice, I not only focus on correcting skin issues but I spend time educating clients on the connection between diet, stress, vitamins, ingredients, and skin.

How do you think the industry will change over the next decade?
The trend has been facial bars, beauty bars, and shorter services. Not everyone wants to spend over an hour laying in a dark room relaxing believe it or not! In this town, especially many people are busy and want that quick fix. Another popular service right now is permanent make-up. With new technology and techniques that have recently come out, services such as organic permanent makeup are very trendy. As a lover of Aesthetics, it is an area that I too find fascinating and see myself gaining education in to be able to offer to my clients in the near future.

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