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Meet Yves Spinelli of Spinelli Kilcollin in Downtown Los Angeles

Today we’d like to introduce you to Yves Spinelli.

Thanks for sharing your story with us Yves. So, let’s start at the beginning and we can move on from there.
I designed my first linked ring in 2008 and people kept asking me if they could order one. After we sold a few, my wife and I decided to start a company, and founded Spinelli Kilcollin in 2010. We designed variations of connected rings which could be worn across several fingers, or stacked on one.

A number of retailers told us that it would be hard to build a jewelry brand with just one ring style, but we kept our design aesthetic focused. In 2013, we started experimenting with pave diamond settings, and immediately garnered interest from Barneys. Editors began to take notice and our brand grew steadily.

In 2018, we work with more than 80 luxury stores worldwide. All of our pieces are still produced by hand in Los Angeles by the same jewelers we’ve worked with for the last five years.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Fine jewelry requires a lot of working capital and a number of retailers work on a full consignment. It can be very challenging for small brands to keep up and holding inventory can be a risky liability.

We’ve mitigated this by producing inventory to order. We work closely with our jewelers to ensure our order turnaround is under 14 days. This allows us to be reactive to needs of our customers and hold much less inventory. We can also be flexible in design – customization is a huge part of our business.

We also partner more closely with retailers to get off the consignment model since we can get jewelry to them very quickly.

Please tell us about Spinelli Kilcollin.
Spinelli Kilcollin started as a fine jewelry brand and we’ve been expanding into a luxury lifestyle brand. Our bold, clean design aesthetic can be recognized across different categories.

My wife and I built this company in our garage with a few thousand dollars, working several other jobs, and selling belongings. We now employ a full team and provide work for dozens of jewelers in Los Angeles. We work hard to produce quality work and provide excellent service to our customers and our teams.

Do you look back particularly fondly on any memories from childhood?
I grew up in Honolulu, Hawaii in the 70s and 80s. My parents owned their own beauty salon and I would spend afternoons there waiting for them to finish work. I would talk to their clients, help sweep the floor, run the cash drawer. I loved seeing them run a small business. At night we’d all sit down to dinner and discuss the events of the day. It was always changing and it always felt exciting.

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