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Meet Yuzuru Kochi and Andrew Bell of KochiCo in Torrance

Today we’d like to introduce you to Yuzuru Kochi and Andrew Bell.

Thanks for sharing your story with us Yuzuru and Andrew. So, let’s start at the beginning and we can move on from there.
Kochi Corporation ( KochiCo ) was founded in 1995 by Yuzuru Kochi.

KochiCo provides the tools and materials which automotive designers and clay modelers use to create upcoming car designs.

KochiCo imports most products from Japan. We sell the products to major automakers such as Tesla Motor Company, Toyota, Honda, and Mercedes-Benz design teams.

Our website, www.kochico.com, shows most of the products we carry for auto-designers and professional clay modelers. Our main product is clay. Car designers model full-scale models from clay. We also supply film and tapes, which car designers use on their scale models to make it appear like a real car.

When the design team and executives decide that they like a design, they start to manufacture real cars based on the approved designs.

The car you are driving today was probably modeled using some Kochi products throughout the design/modeling process.

Has it been a smooth road?
We have had ups and downs throughout the years. The most difficult time was around 2008 when the financial crisis hit. You probably remember that not a lot of cars were being sold then, and most automakers slowed down their production. This affected our business. We have totally recovered since then, and now KochiCo is growing faster than ever. Several years ago we even opened an office in Tokyo, Japan, with our sister-company Inspiraid (www.inspiraid.com).

So let’s switch gears a bit and go into the KochiCo story. Tell us more about the business.
We are known for carrying top-quality automotive design products and automotive clay modeling products. Most of our products are “Made in Japan”, but we also manufacture tools in Michigan, USA and Germany.

KochiCo hired a new general manager, Andrew Bell, last year. Under Andrew’s direction, the company is moving to a more modern approach. We have also increased our business dealings with Europe and Australia since Andrew has joined the company.

Right now, we are very excited about our newest innovation; Kochi ElastiCAL Film. It’s a new type of film perfect for clay modelers because, unlike previous versions of film, no water is required in its application. So it is an eco-friendly type of film for the automotive designers and clay modeling industry.

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