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Meet Yi-Chi Chou of The Flex Company in Venice Beach

Today we’d like to introduce you to Yi-Chi Chou.

Yi-Chi, can you briefly walk us through your story – how you started and how you got to where you are today.
I am a Motion Designer, and I was born and raised in Taiwan. Since I was young, I love to watch TV and animations. It makes me imagine and inspires me to create and draw.

I studied my Bachelor of Digital Media Design in Taiwan. I learned software and the fundamental knowledge of design, such as illustration, animations, video editing, and the fundamental website. In the last year of college, I had a senior thesis project with my team. It is a website about the disappearing industries: Handmade Paper. It includes the process of papermaking and an interactive papermaking game to make its own digital handmade paper. This project changed my mind to be a good designer because I realized that the importance of design is not just about creating beautiful things, but also deliver concepts and stories to solve problems and impact people. It still has room to grow and improve.

I had a chance to learn Motion Design in an event during the time, and I found out that motion graphics is a powerful communication tool to convey the concepts or idea and connect to viewers. After doing some researches about Motion Design, I decided to come to the US and studied Motion Media Design at SCAD (Savannah College of Art and Design).

I learn how to use Motion Design to communicate and solve design challenges. In the second year at SCAD, I had an internship to work on social content and smartwatch interface animation. It was a great experience to grow my personal and professionally apply my skills in the real industry. This opportunity allows me to think that there are different perspectives and fields in Motion Design. When I was creating, it always made me think about how Motion Design can help to improve our customers’ needs and create effective ways to solve problems. With technology improvement, I use motion design to enhance experiences between products and users, giving them opportunities to engage, and these are a huge possibility of solving problems. I realized that Motion Design could go beyond the traditional screen to deliver a new breed of integrated digital experiences.

My values grew after two years of learning from SCAD and my internship, and I am still eager to learn and collaborate with people. I love Motion Design and would like to explore the possibility. I am prepared to explore and learn multiples experiences of Motion Design and also excited to apply my skills to solve problems.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
At the beginning of studying abroad, it was tough and encountered a lot of difficulties and challenges; however, I learned so much, not only Motion Design but also other abilities, such as problem-solving, adaptability, and responsibility. Therefore, these taught me to become an independent and stronger person and also gave me different experiences and perspectives to write my stories. These definitely became assets to my design career.

These adversities have proven to be valued in their imperfections, but it is the best treasures of life. As a result, I created a motion graphics to visualize my stories, Time Capsule, and I would like to record these times. Luckily, it was featured in Top talent of 2019 Adobe Award. I am grateful but I understood that design and challenges won’t stop and it could make me elevate and improve.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am a Motion Designer in the company’s creative team. I am doing social posts and elements for our brands from concepts, storyboards, style frames, animations. In this company, I could use my design to build connections with our customers. I had opportunities to apply what I learned to solve the problems, such as understand the problems that our customers have creates educational videos. I learned are not only to design for a company but also to be closer and listen to what peoples’ needs.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Thankful for my parents and family supports and love, especially my father without any hesitation encourages me to do what I love. Because no one in my family is in this field, it is a tough path to pursuit; however, they still give me support to learn what I love and even study abroad until now. A meaningful role, of course, would be my father. He is a busy man but always listens to me when I had difficulties and frustrations. Because of his huge supports and love, it gives me the courage to be positive to find out a way to keep going.

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