Today we’d like to introduce you to Missy Modell.
Missy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After a lifetime of performing, I moved to Los Angeles from New York to pursue a career in music. I wrote songs for other artists and often performed under my own artist project. One of my favorite parts about music (besides performing and the actual creation of it), was the marketing element, The out of the box concept/partnerships that would make the song get attention.
After a bit of time in LA, my entrepreneurial side started to call for attention, and to be honest, I was having a hard time with no real structure. I launched a music shop, which focused on creating jingles and original music for startups. The scope of work started to extend from doing strictly music to full 360 creative concepts (video production, photography, etc). Over time, through building relationships with wonderful brands, I decided to start a full-service creative agency, called YES MAM – the amalgamation of all the things I am most passionate about!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I don’t think I would classify it as a smooth road, as there were many twists and turns before I landed where I am today. One of the biggest obstacles I faced, was honestly myself. I was very concerned with what I “should be doing” vs. what felt authentic and true to who I am. The second I really followed my instincts and cut out the people that were not supportive, I felt everything shift forward.
YES MAM CREATIVE AGENCY – what should we know? What do you guys do best? What sets you apart from the competition?
I’m very excited to tell you about my company! We are a full-service creative shop, that focuses on working with forward-thinking, and conscience-minded brands. YES MAM truly cares about the company it keeps and prides itself on these principles of transparency and integrity. Our slogan is “Positive Creative for Positive Brands.”
I am extremely proud to be aligned with companies that are creating real change in the world, everything from a PAC focused on the midterm elections, to a sexual assault prevention technology. Our capabilities include creative strategy, content creation, social media management, and original music. We are experts at crafting a unique program and scope of work for each client, all depending on what will work for them.
What is “success” or “successful” for you?
Waking up every day and feeling inspired/excited to get to work. Also, the ability to support yourself while doing the thing you love most. (An award or two wouldn’t hurt either)!
- Website: www.yesmam.co
- Email: firstname.lastname@example.org