Today we’d like to introduce you to Yazmin De La Torre.
Yazmin, can you briefly walk us through your story – how you started and how you got to where you are today.
Everything started in a magic town named Jerez, where I grew up near my grandfather who was tailor and my grandmother who was a dressmaker. Surrounded by threads, seams, fabrics and designs, I started at the age of six sewing clothes for my dolls and toys. Then I realized that at any time, we can create wonderful clothes and change somebody’s life, just by seeing how happy they feel when they wear them.
During my teenage years, I dived into very deep artistic methods to improve my technique: sewing workshops, violin classes, oil painting. Those experiences helped me to refine my senses and also to gain a more profound and subtle perception of art. As a result, I started to design more meaningful clothes.
At the age of 18, I went to the university. I was always an exemplar student and I stood up among my generation thanks to my enthusiasm and gifts. I participated at different international oratory contests, design, shooting, and fashion world tours. My unique clothes got published in very important magazines around the world. England, Spain, France, Chile, Colombia, Italy, USA are some of the 30 countries where I’ve been published.
Later, at the age of 23, I became a cultural manager and costume designer at the most important theater in the Bajio area in Mexico: the Fernando Calderon theater. I created some cultural concepts, touristic strategies, acting, staging, costumes. This work made me win the State Entrepreneurship Award of Zacatecas for creating new jobs and improvements into the city.
Nowadays, I live at Los Angeles where I’ve been collaborating in shootings at Hollywood. I also continue publishing my pieces in magazines such as L’officiel, Promo Magazine, 7hues Magazine, Pump Magazine, MOAN, PICTON, FEROCE, YOKO MAG, among many others.
Me and my team are stronger today. We are working to create sustainable fashion that works for the planet with organic materials, recycling fabrics, and products that grow out of nature. Day by day, we keep working to achieve new goals, reaching new markets and sustainable projects to serve and give from a more conscious space.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As every graduate student, it was difficult to me start my own business. I didn’t have so much money, so I had to sell food, chocolates and cookies to be able to pay the rent of the local business, the sewing machines, tools, materials and equipment. It required hard work and effort, however I still managed to make my business grow and get into the point of generating new jobs.
Lately, it has been interesting and somehow painful this COVID 19 situation. It made me realized that now is the time to evolve and jump into new sales platforms such as online stores, thinking that this is how we remain connected. I feel like this whole situation is a lesson to remain grateful, give value and sense to our own existence. It’s also a good time to bring back handmade artisan products and remember to keep ongoing.
We’d love to hear more about your work and what you are currently focused on. What else should we know?
Actually, what sets me apart from others and makes my brand unique and authentic is that there’s no “specialized category”. The company flows according with projects and seasons. We work from an urban fashion design to a “Belle Epoque” dress for a theater. I am creator of different products and pieces, I flow and travel in time, bringing back clothes from the past, adapting them into a present world. I create new forms and shapes and make a whole new dress or skirt. I’m known for being the designer that reads my clients mind and dress them up according to their essence and particular style. People come to me knowing that they are going to get exactly what they need. A mix of experimental and classic are always a fusion of the elements I use. Besides, I love to give a special touch at the end, unisex and timeless designs with different uses, one piece can be transformed from a woman’s dress to a man’s coat.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My best friend and mentor Jesus Rios Cozzetto. Instagram: @cozzeto
- Address: 14323 Domart ave Norwalk, CA, 90650 Estados Unidos
- Website: https://www.notjustalabel.com/yazmin-de-la-torre
- Phone: 5626588561
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/yazdltdesign/
- Facebook: https://www.facebook.com/yazdltdesing/
Photography: Itzel Espinosa, Julien Durand, Ivan Avila, Mike Mier, Hugo Maravilla, Leonel Artega; Models: Jesus Cozzetto, Jorge Valdez, Sergio Arvizu, Samuel Valles, Michell Roman, Alejandra Encina, Agathe Delacroix, Mariana Venegas, Valeria Ortega, Jhon Ic.