Today we’d like to introduce you to Yancy Trinidad.
Yancy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised in the southern-most part of the Philippines, Koronadal, in a female-dominated household specifically with my grandmother, mother, and two younger sisters. My earliest memories growing up involve performing in front of an audience be it dancing, singing, and even theatre acting. Since we were just making ends meet back in the 80s and 90s, I developed this desire to do whatever it takes to escape our town and earn a living. I immediately moved to Manila right after college. I did not have plans back then.
Manila was a totally different world. It was not easy at first but I was young, adventurous and I did not have pride back then so I accepted whatever job was available. I met new people who later on became my friends. Some of them worked in the fashion world and so I started assisting in casting, magazine jobs, and even fashion styling. I realize that I was happy with what I was doing so I started applying at events and production houses. I quit my day job working in a call center and went on full time in events.
My first event was huge – Miss Philippines 2010, under the direction of Robby Carmona, who I consider my mentor.
I started as a Production Assistant with Saga Events and later on became one of the most sought after Event Directors in the Philippines. In 2015, I went to Central Saint Martins in London to further build my arsenal in fashion and event management. And last year, after a long and complicated process, I was granted a work visa here in the United States. I quickly relocated and decided to be based here in Los Angeles.
Has it been a smooth road?
Moving to a new city is always exciting. However, with excitement comes difficulties. I need a wide network in my line of work. I started with only a few contacts and I’m starting to expand my network. Meeting new people, meeting new suppliers, and meeting possible clients. I’m constantly exploring and making sure that I leave a good impression on everyone I meet.
I thought Manila was competitive until I started working in LA. It has a whole spectrum of talents and so I am always on the lookout for an opportunity to showcase my expertise. I have to mention that before coming here I don’t even know how to drive. That is unheard of in LA so I’m currently learning how to drive and in the process of getting my driver’s license.
I am pretty sure it is going to be an interesting journey, but I am thrilled with what’s ahead.
So let’s switch gears a bit and go into the Yancy Trinidad, Event Specialist story. Tell us more about the business.
I am an event specialist with expertise in mounting fashion shows and lifestyle events. I create events from conceptualization to mounting, to event execution. I am involved from A to Z. From creating an idea, to how the event should look like, what elements should be included in the program, curating soundtrack, casting, program flow, choreography, and seamlessly execution of the event. I am very hands-on and detail-oriented.
I make sure that the client’s vision is fully realized and be able to convey the brand’s story to the audience. I want my events to be impactful, and that people would talk about the experience after they leave the venue. I want to create an experience that will allow to build relationships with the audience and ensure their loyalty to the brand.
In the Philippines, I directed major events for both fashion and lifestyle brands such as Forever21, Uniqlo, TRESemmé, Marks and Spencer, Calvin Klein, Michael Kors, Fendi, Facebook, Youtube, Sofitel, Magnum Ice Cream, and even the high-profile wedding of Philippine Senator Chiz Escudero and celebrity Heart Evangelista.
Internationally, I worked for Miss Earth 2010 in Vietnam, Jewelmer Fashion Concerto in Hong Kong, Malaysia International Fashion Week, and Copenhagen Fashion Week.
Here in the US, I directed the Better Together Gala in New York City and worked for Pyer Moss for New York Fashion Week. I also lead the events of Pia Gladys Perey and supervised her show for LAFW, and just recently directed a fashion show for The 5thAnnual Single Moms Awards at The Peninsula Hotel in Beverly Hills.
How do you think the industry will change over the next decade?
Nowadays, technological trends are taking center stage in almost all aspects of the events industry. We keep on discovering which technologies can support the vision of the brand. That’s why we see holograms, robots, and even drones on the runway.
There are a lot of collaborations with artists for an event design that is more “instagrammable” since social media became a very effective marketing tool. Virtual reality offers a glimpse into an authentic alternative in which anyone can experience something so exciting. There are now Event Apps so events are more interactive than ever.
But the future is not just about technology. It’s really about ensuring the valuable loyalty of the empowered consumer by giving them more, something new, emotional, social, and real. That’s what events do. Events evolve but never go out of style.
- Website: www.yancytrinidad.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/yancytrinidad/