Today we’d like to introduce you to Singer-songwriter and founder of Women’s Mindset Mixer, Krizia Carbonell.
Krizia, can you briefly walk us through your story – how you started and how you got to where you are today.
My journey starts as a very curious girl from a small city. A creative at heart who was always curious to explore the world, try new things and never settle for less.
I started out doing music at a young age and worked as a makeup artist for years in the bay area. I constantly had the idea in the back of my mind that I wanted to be a successful business owner, I felt a responsibility to be the first in my family to achieve financial freedom through doing what I truly loved.
Just a few years ago I was managing high-end beauty brands while at the same time I was just beginning to pursue music as a serious career. I couldn’t decide which direction I wanted to go in fully, I knew I had to decide fast because both career schedules began to conflict. Eventually, I decided to quit my job in the beauty world and pause my makeup career altogether to take on the opportunity to move to Germany and focus solely on music and get out of my comfort zone. I was excited to explore a new side of life. This was an incredible wake-up call, realizing something that was once a dream had become real life. This was the awakening of my entrepreneurial spirit on a new level.
A year later, I relocated to Los Angeles as music brought me back to California. It was then that I was ready to apply all the things I had learned and I quickly noticed how much talent was in this big city. I was inspired by how many women were crushing it in art, fashion, business — you name it! I found myself wanting to learn the stories behind the success stories. I thought I would love to discuss ideas, brainstorm, learn from or simply just be around other women who were just as passionate about personal growth and professional growth as I was.
Then I thought if I can’t find a space where I can do just that let me create one. Decided I could throw a women’s mixer event to network and promote entrepreneurial women. With only a few people I could think of to invite, turns out there was an opportunity for events like this — as the event hit max capacity within two days of announcing tickets! I loved it so much I wanted to make it a passion project and see where it went.
It led me create Women’s Mindset Mixer as more than just events. I created an Instagram page and started an online community that creates content around better mindset habits, women empowerment and women-owned businesses. We plan to host events regularly as a pop up in different locations – partnering with different creative women along the way to bring awareness around their mission, project or business!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s been far from smooth! That’s expected though. One of the biggest challenges was getting started. It’s always pretty scary to dive into the unknown. It can be both very exciting and mentally exhausting. Trying to think of the best location, find new people to sell your ideas to, the rejection, the what if’s and then there’s throwing the event itself.
I realized I need a team, finding the right people who are available and willing to commit, making sure everything runs smooth and leaves a memorable impression, staying within budget, promotion, etc. Also, just learning not to be so hard on myself because I would think from time to time — who am I to organize an empowerment event? Then I start feeling like maybe I’m not ready or successful enough and I have to remind myself that we’re all still figuring things out, we’re all still growing and at the end of the day I had to remember why I wanted to create this platform, to begin with. When the idea is bigger than you, there’s a different motivation to keep going when those little doubts of “am I enough” come to mind.
Through our interviews we’ve learned that everyone has doubts, from those just starting out to the most successful and established. I think you’re right though – when you are working on something important and bigger than yourself then you know you can’t let your doubts get in the way of your purpose. Let’s talk a bit more about Women’s Mindset Mixer – what else should we know?
Women’s Mindset Mixer throws events with a purpose bigger than money. Our actual goal is to promote female-owned businesses and create a space where aspiring female creatives can get involved. Whether that means throwing a pop up in a female-owned store or partnering with a choreographer to host a unique dance workshop.
We strive to collaborate, raise awareness and build a community where women can practice supporting each other. We want to give others the opportunity to meet, spark inspiration and partner with each other. If at my events, one person walks away with a new friend, customer or supporter — then I feel I have done my job.
I am proud that WMM focuses specifically on promoting small businesses/freelance women. Including, but not limited to music artists, makeup artists, dancers, fashion boutique owners, stylists, fitness trainers, writers, etc. I feel there is too much of a gap between huge corporations/companies and smaller business owners in the sense that lots of news coverage and praise is usually on celebrity accomplishments and not enough on those who may not have the same levels of celebrity success but are doing amazing things with their lives and the community. I am proud to focus on creating a culture of women supporting other women. Building a network of women can go to each other when they need support or motivation.
If you had to go back in time and start over, would you have done anything differently?
I wouldn’t change a thing. If anything, I’d start on my ideas sooner and not question myself as much as I did. Dwelling on what-ifs and fear of failure is stupid and a waste of time. In the end, none of that matters. Fear really is an illusion and I’ve learned to take immediate action the second those negative thoughts even begin to arise, it’s the only way to snap out of overthinking.
- Email: firstname.lastname@example.org
- Instagram: @kriziaofficial
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