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Meet William Humphrey

Today we’d like to introduce you to William Humphrey.

Hi William, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Owner/Designer of the brand EyEkons nEver diE. I started creating and designing at the age of 16 @ University City High School. The inspiration behind the brand is my life, my upbringing that brought certain experiences that make the person I am today; EnD is a direct reflection of that. The journey is always going to be represented through the clothes, it’s my way of expressing myself. Consistency and Authenticity.

We all face challenges, but looking back would you describe it as a relatively smooth road?
No smooth road at all, but the “road” was needed. It was “my road” I wouldn’t be the person I am the brand wouldn’t be the brand it is if it wasn’t for that “road”. Losing business partners, who I considered family took a huge hit on the brand and myself. I wasn’t creating making clothes anymore. I was depressed for years and years and didn’t know it. Those situations made me really dig and find my purpose in life which is creating & designing. LIFE hits everyone at different times you just have to keep going, stay positive and keep good energy around you. “forgive the teacher, learn the lesson.” It’s a lesson in everything and once you learn to look at the obstacles that way, you’re on your way to figuring this thing out.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I am the designer of the lifestyle brand EyEkons nEvEr diE, which specialized is providing an experience through clothing. The same experience that brought about the inspiration for the artists to create it in a wearable garment. Comfortability is key, so everyday wear is a huge part of the brand along with rugged luxury. I am most proud of the brand itself, always staying true, never compromising, always setting the trends, never following the trends and always raising the bar. With the brand being a direct reflection of myself………………that is what sets me apart. It’s only one you. I stay in my own lane, and no one can intervene with that unless I allow it.

Can you share something surprising about yourself?
I taught myself how to do everything, lol (never had a fashion or sewing class)


  • Bottoms: $80-$500
  • Tops: $40-$350
  • Outerwear: $120-$1500
  • Accessories: $40-$500
  • Art/Decor: $200-

Contact Info:

Image Credits:

@roach_god @bradbeal @leaguefits @washwizards

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