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Meet William Hoover of Paul Dunne Los Angeles in Cypress Park

Today we’d like to introduce you to William Hoover.

Thanks for sharing your story with us William. So, let’s start at the beginning and we can move on from there.
Where to start. I’ve been in the garment industry for over 32 yrs, starting in the surf industry, then streetwear and denim, then freelance and building my own brand. I’ve worked for larger companies such as Vans, Fox Racing, KR3W, Gotcha and smaller brands Von Dutch, Hard Tail, Stronghold Denim as well as teaching apparel manufacturing at FIDM for 18yrs.

Currently, I’ve been building my menswear brand, Paul Dunne Los Angeles, just completed both men’s and women’s collections presented at the last LAFW and have collaborated on making pro and amateur boxing gear for Canelo Alvarez, Ryan Garcia and a number of Shoe Palace fighters. And recently I have been working as a personal designer for Gabriel Iglesias.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
After working years in the corporate setting, I determined the culture was not for me and have pushed to make/build my own brand, product, path. In 2010, a near-fatal motorcycle accident set me on my current trajectory. So to say it’s been a struggle would be an understatement. But unlike in previous brand-building efforts throughout my career, this time I felt I must truly and wholeheartedly invest in myself. In addition, growing older in this industry does not make life easier. Quite the opposite.

Paul Dunne Los Angeles – what should we know? What do you guys do best? What sets you apart from the competition?
As mentioned, Paul Dunne Los Angeles is only just beginning to launch. It has taken a bit more time than anticipated due to the immediacy of business designing and building the fight gear. In a 3 1/2yr period designing for a major motion picture (Creed2), outfitting some of the biggest names in boxing (Canelo, Ryan Garcia, etc) my work has been recognized as the #1 brand for pro gear in the boxing community. It’s an achievement I’m quite proud of.

What is “success” or “successful” for you?
Success is interesting. For much of my life and career, I measured success in superficial and materialistic terms. Which can create a precarious pitfall. After the accident, my perspective changed. I see with clearer eyes. Additionally, I’ve had some amazing people come and go I the last 7-8 yrs that we’re instrumental in my lucidity.

To answer your question. Success, to me, is the freedom to create, the discovery of the process in creating whatever I set my mind to. And the subsequent soul-enriching catharsis creating brings. I’ve built apparel, furniture, vintage cars and motorcycles, In any endeavors I’ve explored; oil or watercolor painting, sculpting, woodworking, photography, acting, music, writing, etc, the inspiration, invention and process are what stoke the embers of creating.

Contact Info:

  • Website:
  • Phone: 714.501.4214
  • Email:
  • Instagram: @pauldunnestyle
  • Facebook: Pauldunnestyle
  • Twitter: @pauldunnestyle

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