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Meet Will Rice Sr. of Oasis Fitness and Lifestyle Performance in Glendale

Today we’d like to introduce you to Will Rice Sr.

Will, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My journey into the health and fitness industry began in my hometown of Cleveland, OH. As a high school athlete, I had always been fascinated with how the human body works, and I loved helping other people achieve their goals. I also wanted to have an impact on my family and friends, as many of them had not been educated on how to properly take care of their health. I decided to major in Exercise Science at John Carroll University because I felt it would present the unique opportunity for me to work in a role that I am passionate about, while helping and serving others.

A changing point in my career came in 2014 while I was completing my master’s degree at Cleveland State University. I landed the highly sought after performance coach internship with EXOS at their Headquarters in Phoenix, AZ. EXOS is a human performance company that trains some of the most elite athletes, military personnel, and corporations in the world. During that time, I got the chance to be mentored by some of the best performance coaches in the industry. They gave me the opportunity to personally coach and bond with world champion MLB players, NFL veterans, Navy and Army athletes, as well local corporate executives.

Upon completing the internship and my master’s degree, I was fortunate enough to be hired by EXOS soon after. In 2015 I started working for their corporate wellness division as a performance coach at Intel in Phoenix. After about a year, I took another role in Detroit to help start a new fitness and wellness program at DTE Energy. After a highly successful tenure at DTE, I was promoted to lead my own facility and team at Alexandria REIT in San Diego. It was during my time at DTE and Alexandria that my leadership skills and business acumen were able to ascend to the next level.

As my career was moving in the direction that I wanted it to, my personal life still needed to be sorted out. After about 8 months of living in San Diego alone, my significant other was successful in relocating to California, but her new role was in LA. To ensure that I was present to support her and our newborn baby boy Will Jr., I moved to LA as well. Here comes the insane part: I kept my job in San Diego. For about six months, I commuted from LA to San Diego daily for work. Let me tell you, I don’t wish that commute on my worst enemy. It was during that time I decided to act on my entrepreneurial spirit and I started Oasis.

I always had it in my heart to start a company that was purpose driven, and would allow me to use my skill set to serve others. In the midst of starting Oasis and in an effort to move my career closer to my family, I landed my current role with Plus One as the General Manager of the corporate wellness program at Walt Disney Studios in Burbank.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The journey I’ve taken to start Oasis has definitely had some bumps in the road. My aspirations to own my own business go back as far as 2014, but I knew that I needed more professional experiences before I embarked on my entrepreneurial journey.

My last couple of years in Cleveland hadn’t gone as well as I had hoped, so I took the chance on myself and moved to Phoenix with absolutely no money or family in hopes of getting the experiences needed to grow professionally and personally. It was my time alone in Phoenix that helped me to begin developing the mindset and awareness needed to be successful in the industry.

Fast forward to now, and I definitely feel that I’ve gone through the experiences necessary for me to take the risk and start my own company. However, as I’m sure any business owner can attest to, the experiences you get while working for someone else versus working for yourself are two totally different things.

The primary struggle that I’ve faced with starting a new company is launching at the same time the coronavirus pandemic started to appear in the US. Like the rest of the fitness facilities around the country, the facility I rented space through in Glendale was forced to close down as a result of the pandemic. The virus came so fast and sudden, that there was very little time for Oasis to begin making the in-person impact in the community that I envisioned.

In addition to the pandemic, I’m also brand new to the business owner party! As much as I’ve planned and calculated, I’ve learned early on that things can still find a way to go in the opposite direction of what I intended. It has definitely been a challenge having two careers, a new family, and being new to the LA scene, but I’m loving every bit of the process as I truly feel that it is making me better! With California finally starting to open back up, I’m really optimistic about Oasis taking things to the next level!

Oasis Fitness and Lifestyle Performance – what should we know? What do you guys do best? What sets you apart from the competition?
Oasis is my passion. I started it because I wanted to provide high level performance coaching to the general public that they typically don’t have access to. Oasis not only offers in-person group and personal coaching, but we also provide a plethora of virtual training services ranging from personalized digital remote coaching and fitness challenges to fun and engaging small group classes for those looking for training services outside of the gym environment.

Most fitness companies in the market today focus solely on the aesthetic benefits of training. The services of Oasis go well beyond that. The Oasis training system will not only focus on methods to improve how you look, but we focus on enhancing how you feel and move via improving your mindset, eating, and body maintenance habits. Simply put Oasis specializes in getting people better, and “better” is unique to each person’s goals and abilities.

At the core, the Oasis mission is simple: to impact as many lives as possible using human performance training and education as the vehicles to drive home the importance of preventive healthcare. As a young company, I am most proud of the fact that Oasis is surviving the effects of the pandemic, and people now have access to something different in the industry. I am excited to offer services that keep people accountable and engaged, while also having fun and enjoying the journey to their Oasis!

What moment in your career do you look back most fondly on?
I’ve been extremely blessed to coach and work with some amazing people from all over the world the past ten years. However, it was during my time in Detroit that was truly special to me. When I was promoted to lead my own fitness and wellness facility in San Diego, my team and the members of the facility in Detroit showed me so much love before I left. From gifts and food to advice and quality time, they truly made me feel like I made a significant impact on their lives.

My last day on-site with them reminded me of why I decided to embark on a career in the health and fitness industry: to serve others. I’ll never forget that day, as it serves as a constant reminder that being purpose driven, fun, genuine, and passionate are the key ingredients to success in business and in life.


  • 4 Week Digital Fitness Programs: $30 – $75 (Remote and local clients)
  • 8 Week Digital Fitness Programs: $85 – $120 (Remote and local clients)
  • Oasis Power (Small Group Training): $15/Person
  • Oasis Power (Virtual Small Group Training: $10/Person
  • Oasis Personal Training: $50
  • Oasis Virtual Personal Training: $40
  • Oasis Personal Training – Express: $25
  • Oasis Virtual Personal Training – Express: $20
  • Find Your Oasis – Summer Fitness Challenge: $10

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