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Meet Johnson Wang of What’s My Fruit in Venice

Today we’d like to introduce you to Johnson Wang.

Johnson, can you briefly walk us through your story – how you started and how you got to where you are today.
I had always wanted to start a business. I had scribbled notebooks and pages of ideas, but nothing excited me enough to keep me up at night. As part of the Remote Year program in 2017, I traveled and worked with 60 other “digital nomads” to 12 countries over 12 months. From day one, our program leader Travis had set the tone and intention that every month we’d push ourselves to engage the local community and find ways to create positive impact events and learning experiences. It mattered to give back.

The seed for What’s My Fruit was planted then. I saw an opportunity to build a fun brand around my love of fruits that was a for-profit and for-purpose business — one that gave back, one that left a positive impact on both customers and also the larger environment. We use recycled polyester for our fabrics instead of sourcing new materials; we manufacture here in USA to provide jobs at home and reduce carbon emissions from international shipping; we ship our hats in 100% recycled cardboard boxes; we even print our business cards on leftover cotton from t-shirt offcuts; and finally, we invest 2% of our profits in environmental projects.

Our motto is:

Look Good. Feel Good. Do Good.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The biggest struggle so far has been switching out of the creation phase of the company and product into marketing and sales. I’m an engineer by education and mindset so I find it hard to re-wire my way of thinking so that I use the right channels and wording to drive traffic and sales. I’m still in the middle of trying to stretch my mind to think in this new and different way.

We’d love to hear more about your business.
I enjoy calling myself the Chief Fruitologist at What’s My Fruit. That’s my title on my circular business card that folds in half to create a slice of watermelon. I’m most proud of creating a fun brand that people love engaging with while also giving back and reducing impact on the environment. It’s a way of continuing to prove to myself that this can be a sustainable business model — it doesn’t have to always be about the bottom line only.

What were you like growing up?
I was born in Taiwan and grew up in South Africa.

I was born with a deformed left hand that has a thumb and pinky, but missing the middle fingers. It looks more like a paw than a human hand. But I never felt different or like I was missing something. My parents saw early on that I had musicality, so they encouraged my love for dancing, singing, and playing the piano. Eventually, I started performing publicly. At my peak, I was dancing Michael Jackson’s moonwalk in front of two thousand people. I’m always grateful that they created such a safe and nurturing environment for me because the positive feedback from peers and parents helped me feel accepted and normal.

Contact Info:

  • Address: Venice, CA
  • Website: whatsmyfruit.com
  • Phone: 909-856-7888
  • Email: jdubs@whatsmyfruit.com


Image Credit:

Ash Edmonds

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