To Top

Meet West LA Creative Director: Shakir Dzheyranov

Today we’d like to introduce you to Shakir Dzheyranov.

Shakir, please share your story with us. How did you get to where you are today?
In 2010, I moved from Russia to the United States. I had to pick a job to make money so my best friend suggested me to learn graphic design and he taught me the basics of it. During the first year I was certain that design is 100% not what I wanted to do in my life. 6 years fast forward: now I own a creative studio and have a team of creatives and in the beginning of this year I was recognized as one of the 30 most creative people in advertising under 30 in the US. Now looking back, I realize that hard work, impudence, sleepless nights and approximately 5 tons of Red Bull, helped me to get to this point.

Has it been a smooth road?
[Deep sigh] Even now it’s still being a bumpy road, I have to admit. However, I think struggles or any critical situation is the perfect environment for developing creative thinking.

What is the most difficult part of what you do?
I think the hardest part of my work is to stay focused. There are so many moving bits and pieces within each project, so I have to fuel my focus with gallons of Red Bull.

What is “success” or “successful” for you?
There are 2 criteria that define success for me. The first is I have to be proud of the work I do. If my final result feels “just meh”, then I instantly realize that I didn’t do a great job and probably was too lazy. Another important thing for me is public recognition. If any of my projects goes publicly unnoticed and my team hasn’t gotten any awards for it, it’s a sad thing, you know :).

What are your plans for the future?
It’s a good question. No matter how well I plan things, there always something happens that changes all my plans. So over the years I learned to stick to “go with the flow” mantra and adapt myself to it. It works very well especially for the digital industry, where things change everyday.

Contact Info:

0-1 1-4 2-5 3-6 4-2 5-3

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • The LA Arts & Culture Weekly Review

    Throughout history, societies and communities that embraced the arts often found themselves at the forefront of social and political change –...

    VoyageLA StaffMarch 16, 2018
  • Picture Perfect Fridays

    A photo is worth a thousand words and a great photographer is priceless.  Check out some of the brilliant shots captured...

    VoyageLA StaffMarch 16, 2018
  • A Walk Through Pasadena

    From California Chutney and Carmela to Cal Tech – there is never a dull moment in Pasadena. It’s no wonder so...

    VoyageLA StaffMarch 15, 2018
  • Downtown Portraits

    VoyageLA is all about supporting creatives and risk takers – from makeup artists, fashion designers and music producers to chefs, entrepreneurs...

    VoyageLA StaffMarch 15, 2018
  • An Artistic Voyage: exploring local creative and artistic works

    Raw, unfiltered creative expression – from stories and photographs to illustrations and paintings – is at the heart of VoyageLA. In...

    VoyageLA StaffMarch 15, 2018
  • Flashes & Strokes: a Tale of Two Mediums

    The digital and traditional arts are thriving in LA. From newer, technology based media like photography and digital art to more...

    VoyageLA StaffMarch 15, 2018
  • Portraits of Glendale & Eagle Rock

    From Casa Bianca to Griffith Park, there is so much to do in Eagle Rock & Glendale. VoyageLA is all about...

    VoyageLA StaffMarch 15, 2018
  • Portraits of Mid-Wilshire

    Amazing restaurants, popup boutiques, craft stores and more make Mid-Wilshire such a wonderful place for creativity to flourish. VoyageLA is all about...

    VoyageLA StaffMarch 14, 2018
  • #LACreatives: the local artists who inspire us

    Through a mix of mediums, formats and perspectives local artists illuminate the unknown, color the previously black-and-white and add depth to...

    VoyageLA StaffMarch 13, 2018