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Meet Wayne Dunne of The Training Loft in Beverly Grove

Today we’d like to introduce you to Wayne Dunne.

Wayne, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It was 2008, my business partner Stephen and I arrived to LA from Dublin, Ireland, to open an 8,000 sq. ft. training studio in DTLA. It was on behalf of an Irish chain of small personal training studios.

Over the next 4 years we had some awesome successes and awesome memories from our time in DTLA. We worked incredibly hard until August 2012 when we both decided we had offered everything we could to that point and left to start our own company, The Training Loft

Unfortunately, we overlooked a very minor issue known as ‘financing’ to get our own company off the ground. Undeterred however, we saved up everything we could and made our initial investment into the gym machine we still use to this day. We placed it in our garage and knew one day, we’d find an awesome location to put it and start this gym thing.

We worked out every day on the machine in our garage. Our friends soon took note and wanted to come train with us. Not long after that, their friends wanted to train in our garage too. We woke up one day in March 2013, we realized (and so too did our HOA) we had over 30 people coming to our house to train with us. That was the premature birth of the Training Loft.

On a beautiful Wednesday morning in March 2013, we opened a letter from the HOA. The letter politely asked us to cease and desist immediately. As devastated as we were, we walked the streets of LA that very day to look for a commercial location. Just about to give up hope, tired and sweaty, we walked into 307 S. Orlando Avenue and we knew we had found our place. The ceiling beams were fully exposed and it seemed to perfectly fit our name. We met with the landlord that day, signed a lease on Thursday morning and opened our doors the following Monday.

The rest is history as they say and we have never looked back since.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Definitely not! LOL. As with all new businesses we were thrown into an unknown world of sleepless nights and curve balls as we navigated the new entrepreneurial realizations of ‘nothing is certain’ except our determination to make it work and turn our love of health and fitness into a successful commercial venture in a saturated market.

But I still wouldn’t swap those experiences for anything. They have made me the person I am today and showed that with a little love and support from friends, a determination that nothing will keep us down and an incredible business partner, anything is possible.

The Training Loft – what should we know? What do you guys do best? What sets you apart from the competition?
The Training Loft system is designed to recalibrate physique in just 30 minutes a day. An intelligent fitness system scientifically designed to facilitate total-body transformation. The Training Loft integrates high-intensity workouts, individual attention, and healthy meal plans to custom-tailor the most effective program for each client.

The physical transformation begins with a consultation and body analysis to assess the starting point and project a clear path to success. Whether the concentration of choice is fat loss or muscle gain, endurance or increased circulation, a personal trainer provides the guidance needed. Inside The Training Loft’s facilities, the aptly designed equipment turns back your body’s clock, while providing time-efficient exercise. Coupling workouts with meal plan ideas that eschew starvation diets in favor of balance and increased metabolism, this edifying fitness center elicits stunning results.

As of what we are most proud of……it’s our clients. The determination of some to achieve what they set out to, inspires us every day to continue doing what we do.

What moment in your career do you look back most fondly on?
The Proudest Moment of my career so far is without doubt opening those doors on our first Monday morning. From receiving the devastating news from our HOA to cease our ‘home operation’, on a Wednesday to finding our current location that day, signing a lease the following morning, setting up shop and contacting all of our clients to inform them about our new location within a few days and still be standing and ready for business on Monday morning was an incredible feat and one we are very proud of.

Pricing:

  • Private 1:1 Training ranges between $35 -$42 per session
  • Semi Private Training 2:1 ranges between : $28 – $34
  • Classes start at $139 per month
  • All packages include your Training Program, Nutrition Program and all consultations

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