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Meet Vivian Sayward of Vivacity Sportswear in San Diego

Today we’d like to introduce you to Vivian Sayward.

Thanks for sharing your story with us Vivian. So, let’s start at the beginning and we can move on from there.
I started Vivacity because I could not find anything cute, comfortable, quality and well-fitting for the golf course. I was annoyed by the lack of offerings for women – in fact, I was offended! So I decided to do something about it.

With no background in fashion/garment manufacturing, I set out finding the right team of designers, pattern makers and cut & sew contractors to make the types of fashionable, easy-care and long-lasting tops, bottoms, jackets and dresses that I wanted to wear. I have been so lucky to work with amazing professionals all based in Southern California who taught me so much and continue to support the growth of Vivacity Sportswear.

We started in the golf world and soon realized that women who were buying our pieces were also wearing them for travel and other sports and activities. With that mind, we continued to explore other markets including the resort and cruise markets. Today Vivacity can be found in boutiques at resorts and cruise lines.

Vivacity offers classic, well-crafted fashion for women in misses and plus sizes.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business, especially in the large and fragmented apparel industry, is not an easy road. I was learning along the way – previous to Vivacity, I had a career in the biotech/pharmaceutical industry – and made some costly mistakes.

Early on, I relied on certain individuals who claimed to have expertise in the fashion industry, but soon found out they were all talk with little results. I learned that I needed to listen to my intuition – I knew a lot more than I realized and should rely on my past experiences in the corporate world to make the right decisions.

I also learned you need to be nimble. If something is not working, stop right then and there and pivot to a new strategy. At the end of the day, if you know your mission and you are continuously communicating that to your team, you will get to where you need to be.

Alright – so let’s talk business. Tell us about Vivacity Sportswear – what should we know?
Vivacity Sportswear offers classic, well-designed apparel that is flattering to many different female silhouettes. All of our designs are developed and manufactured locally with innovative and sustainable textiles and trims.

We work with an ecosystem of pattern makers, fabric cutters and sewing contractors – local small businesses – that help us develop and manufacture high-quality product that lasts for years.

We are proud to offer products that are:
* Sustainable
* Functional
* Fashionable
* Easy care

In Misses and Plus sizes.

If customers keep on coming back because of our great customer service, high quality, functional, fashionable pieces and continually improving product offerings, then we know we have done our job.

Is there a characteristic or quality that you feel is essential to success?
Quality: in everything we do. We stand by our commitment to providing the best product and service to our customers.

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