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Meet Vivek Verma

Today we’d like to introduce you to Vivek Verma.

Hi Vivek, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
It all started when I was a kid and was in school in India, I somehow fell in love with music cuz I fell in love with Sonu Nigam and his style of singing. I later started learning Hindustani Classical and learnt it from different Gharana’s like Agra Atrauli gharana, Benaras Gharana and Kirana Gharana these gharanas has influenced me to the core. later after my schooling I immediately left for Mumbai from my home state West Bengal in India and there after several years hardcore struggle I learned music production and got good amount of exposures for working in 23+ Major Bollywood Films alongside Indian Pioneers like Pritam and Himesh Reshammiya, I worked with Himesh Reshammiya for 8+ years and later I realised that Bollywood was not exactly what an artist like me seek, I somehow got the taste of the Indie music and finally turned myself into an Indie artist, In Indie Music Artistes do have scope to express their art freely whereas in Bollywood the decision is taken by producers and directors who have very less or no experience about music which makes the Bollywood music sound totally soulless (mostly these days, and that is why Bollywood only focuses about creating remixes of the old popular songs because of its dogmatic behavioral patterns from the producers and directors over there) This was the main reason I decided to give my life to Indie music and relocate to the worlds best city to be able to do music with freedom. The LA.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Nope, no road which is smooth can lead to something charismatic, cuz the friction caused amidst does polishes us and it is a MUST process everyone go through no matter whatever domain they belong to. the biggest struggle which initially comes when someone starts pursuing anything in the field of Arts, Is the fight for the survival and to survive one must know how does the business works, How to sell the product we are making. and the biggest challenge which arrives is when an Artiste involves Him/Herself in the business they slowly start losing the grip of the spark which makes them an artiste so maintaining a balance out of the both is very important. Knowing yourself is also a must, people tend to not know themselves and just because of this, they in general fail to understand their art as well which is again disastrous.

Appreciate you sharing that. What else should we know about what you do?
I am a Singer-Songwriter as a professional, I compose and make music and perform Live gigs. My specialty is can compose songs out of any given situation, and the songs which I compose I know them, I know whether it is going to connect to their audience or not, Which is a very important thing for an Artiste to know. I understand the difference between the Mass and the Class. I am known for working in Multiple Indian Mainstream movies like “Sanam Teri Kasam” FT. Harshvardhan Rane, “Prem Ratan Dhan Payo” FT. Salman Khan and doing many popular hit numbers with Arijit Singh like ‘Baaton Ko Teri, “Wafa Ne Bewafayi”, and “Main Woh Chand”, “Bekhudi”, and “Kheech Meri Photo”, by Darshan Raval, etc. But now I am totally into making bank of my own songs which I make and brutally self-criticize them and that way I am selecting 3-4 songs and am going to drop my debut English EP out of it soon.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Any sorta crisis whether it be Covid or any other thing eventually teaches us to focus on ourselves more and always keep a backup plan in order to survive.

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