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Meet Victoria Hernandez of GoneBhad in Highland Park

Today we’d like to introduce you to Victoria Hernandez.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started with a vision. I barely slept at night and it was because my mind was constantly filled with creativity, thoughts about new projects, dreams with wanting to live a fulfilling and independent life. I had always felt alone and it was hard making stuff happen as I was facing obstacles and negative thoughts that clouded my vision. One day, I finally decided to apply pressure and step outside of my comfort zone. With limited resources, I was able to get connected with a manufacturer that allowed me to invest money into my favorite fashion apparel that reflected my character and my desire for integrity and inclusion. As I recently moved back to Highland Park, I decided to have a “pop up” outside of Highland Park Cafe. I thought, “Why not?” I was amazed with the love and support I received in my community. With time, I started having pop-ups in different cities. I have many more plans to expand my business and eventually will invest in property to facilitate my boutique.

Has it been a smooth road?
One struggle I face is my lack of marketing on my social media page, but now that I have completely dived into being a business owner, I will be giving 100% of my time. I know that with more exposure and the willingness to post more content and videos, supporters will better understand the importance of this business and how valuable this business is for me.

Another thing I decided to do to spread exposure is starting a Youtube Channel! Here I will express my true, authentic self and talking more about my business regularly.
Feel free to subscribe, @queenvictorheea!

We’d love to hear more about your business.
As of right now, I am an individual owner of GoneBhad boutique. My mother is my manager and business partner. When it comes to budgeting, pop up locations and projected sales, ideas for future clothing apparel (in which we have plans to come out with a new line of clothing in the near future). I am the investor, marketer and stylist of my company. I am most proud of being a small business owner in Highland Park. As my neighborhood is drastically changing, I am very proud to be a Latina business owner. It keeps me humble and pushes me to be the voice for young adults in my city.

Is our city a good place to do what you do?
Highland Park is a great city for growth. Being that I was raised here, I have the support of locals. However, it is hard to get exposure when there are so many new shops and people moving to the city. I don’t get discouraged if anything it strives for me to do better and represent my hometown. I am inspired to own a shop on York Blvd. one day. It will have my own touch of Victoria.

Contact Info:

  • Email:
  • Instagram: @gonebhadboutique / @queenvictorheea
  • Twitter: @gonebhadboutique
  • Other: youtube: queenvictorheea

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