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Meet Victoria Cheng

Today we’d like to introduce you to Victoria Cheng.

Victoria, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started my food blog around two years ago (Summer of 2018). My boyfriend and I love to eat and try new food places so it started as a casual food diary for us to document and critique our food adventures for fun. It was a nice platform to recommend local eats, hidden or underrated gems, cheap eats, worthy splurge restaurants, and everything in between (hence the username!). Though it was started for fun, I knew I wanted to intertwine my passion for photography and food together because I wanted to offer quality content that’s also genuine. There’s actually an interesting story though because my passion for these two things surprisingly started way back. I started taking pictures of food ever since I was little. When I started my food blog, I randomly found pretty decent pictures of food I took when I was younger whenever I would eat out with my family. I didn’t just use a phone, but I had a DSLR that I saved up for when I was around 14 and took it everywhere I went. I would love taking pictures of food and scenery everywhere I went.

So now that I finally had a platform for my food pictures and my bf helping with some of the logistics, I would just post whenever I had time. To be honest, I only expected family, friends, or local foodies to see the blog, but my food Instagram grew a lot (a couple thousand at a time) which surprised me, but I just continued to do what I was doing. It slowly became more of a side business, but I still enjoyed it. It’s definitely been a fun and rewarding journey because of all the food tasting events I got to attend or individual restaurant clients I got to work with and take pictures for. I also met a lot of cool people and other bloggers I networked with at these events. Besides my food blog, I also have a main Instagram (@victoreeuh_) that I use as more of a lifestyle and fashion blog and it’s more personal.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Though it was definitely smoother being that my passion and business-aligned, It hasn’t always been a smooth road. Because it was on social media, it was hard to manage at times because I wasn’t expecting my Instagram account to grow so fast and get attention. The quick change of followers definitely had me on my feet with posts and engagement while keeping my authenticity and creativity. I also had some people who would try to copy what I did or follow my aesthetics when my page was getting attention. At the end of the day though, I stayed unbothered because I knew I was doing something right if people wanted to do that, and they’ll also always be one step behind. I also thought it was unfair how some people would buy out or get fake followers to look more successful on the outside while others were putting in their own hard work to get that same growth. Despite that, I wanted to stay genuine to get natural and genuine growth in return and I valued getting genuine followers more than just the numbers.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
What sets my food blog business apart from others is that I like to focus on quality shots that are creative and unique. I love shooting food action photography (drip shots, noodle pulls, food porn, etc.) Food is something that everyone is familiar with and can often bring people together so I like making food photos look more interactive so it can hopefully bring people smiles looking at them and feel as though they can taste it/experience it through the screen. Another thing that my food blog focuses on is what I’ve briefly mentioned above. I know a lot of my audience are college students or young adults, so I wanted my posts to be more laid back and relatable for recommending simple eats or underrated gems, as well as worthy fine dining once in a while. Personally, I never liked trying or going to trendy spots that are overrated, so I try to aim to post about places that are authentic, which may or may not be trendy too. When I travel, I love trying as many places as I can and give honest reviews on what I liked and/or disliked about them. On top of content for food spots, I’ve also been incorporating more at-home eats and what I’ve been cooking (so it could be more helpful and relatable especially during this COVID time).

From time to time, I get DMS for questions from food bloggers starting out on how I grew my following and kept up with food blog, so though I don’t consider myself a professional in any way, a sprinkle of advice for anyone that has a food blog or is wanting to start one would be: Go for it! There’s no reason to hold back from it as long as you love doing it and as long as you can be yourself and be original! Another key thing is to be consistent and find your niche (:

So, what’s next? Any big plans?
Although I’m still young and still figuring things out, I’d say I’m a pretty ambitious person so I have several plans in mind I look forward to doing and would love to achieve! As a film major, I’m working on directing and producing more films, possibly interning or landing a job at a big film company (e.g., Warner Bros, Paramount, Universal, etc.) to inspire WOC like me, while also exploring freelance work such as keeping up my travel videography and posting more videos on YT. I also want to expand and grow both my instagrams for more lifestyle and exciting content and challenge myself to work with bigger companies for sponsorships.

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