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Meet Victoria Casciola

Today we’d like to introduce you to Victoria Casciola.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
To understand how I got started, it’s important to recognize my “why.” Someone once told me that the 2 greatest days of your life is the day you are born and when you understand your “why”. I understood my purpose at the young age of 10. I started doing hair out of my house for anyone that would let me. I was so passionate about making people feel confident and I loved the genuine opportunity to touch people’s lives in such a unique way.

Prior to my love for the beauty industry, I was a gymnast and it’s important that I mention that because of the discipline that sport requires. That same discipline, drive, and consistency is the foundation of my business. I am thankful that my parents pushed me into that sport because it would have a huge impact on my future. The most influential people that I contribute my success to are my parents; whether they were right or wrong, I have learned everything from their examples.

I didn’t have a lot of money for continuing education, but I knew that I wanted to heavily pursue a career in the beauty industry. After spending two years in public high school, I made the decision to transfer to Vo-Tech Academy where I would receive my cosmetology license at the age of 18. Education is key and education can come from multiple avenues. Most of my strengths come from me studying the beauty icon, Vidal Sassoon. His mark on the beauty industry struck a chord with me because he had the ability to take the natural beauty of his clients and give them a better version of themselves. Less is more; that was his strength, timeless beauty, that’s what I strive to do.

Although most people think hair stylists just work behind the chair, I wanted to make sure that I was a well-rounded hairstylist. I have always expanded my talents in multiple areas to make sure that I stay relevant, current, and inspiring. When people ask me “what do I specialize in?” the answer is EVERYTHING! I am a TRANSFORMER! My services are vast from color, haircuts, extensions, braids, and dreads, but the one thing that really gets all of my creativity out is when I can combine the beauty industry and the fashion industry.

Early in my career I was able to have numerous opportunities to work on set with national and international brands within the beauty industry. Those opportunities have led to magazine articles, spreads and featured covers for Modern Salon, People magazine, W, Beauty Launchpad, Lucy’s magazine to name a few. All of the hard work, dedication and research was finally paying off and I would get the opportunity that I have always dreamed about.

After 19 years, my biggest moment of my professional career was getting to be the Lead Hairstylist for celebrity fashion designer, Christian Cowan in his fashion show. I created iconic staple hair that will go down in history. That opportunity was followed by my hairstyling debut in the Victoria’s Secret Fashion Show. For me those 2 moments, brought me back to when I was a little girl, dreaming of big things to happen in my future.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
There is no smooth road when you have goals in mind. It doesn’t matter whether those goals are big or small, personal or professional. Anytime there is an objective or purpose, you will always face some challenges. There was never 1 particular struggle or 1 particular set back. One thing that I have stayed true to is staying positive. No matter what obstacle comes my way, I always try to find a way to spin that challenge into a positivity. Another theory I have mastered is to only focus on what I can control. Anything beyond my control is just going to consume my creativity in a way that I will lose sight of what I am trying to accomplish.

Tell us more about your work.
The easy answer is I am a hairstylist, but it goes beyond hair. I put my heart and soul into every human that I interact with. I create a launchpad for people to feel confident about themselves whether it’s making them feel beautiful on the outside or empowered on the inside. Being a hairstylist goes beyond just “playing with hair”, you have to be an active listener, execute what is being asked or wanted from the client, sometimes even explaining to the client “no” because they are wanting something that isn’t possible in 1 single visit. I often feel like a therapist when people get services from me. I am their outlet, their “me” time. I wouldn’t change anything about the career path that I have chosen.

I’ve had the ability to reinvent myself throughout my career to stay relevant similar to how fashion changes. In doing that, I create a better version of myself every time. That can be hard for some people. We are human, change can be challenging. I look at change as a chance to continue to set myself apart from others.

Has luck played a meaningful role in your life and business?
Funny that you ask this because my nickname in the family is “Lady Luck” (Sinatra song -coming from Italian family etc.) and is tattooed on my knuckles! )

Here is the thing about luck, you don’t know if it’s good or bad until you have some perspective!

In all reality I believe we make our own luck in how dedicated we are to our path. I have always kept my eye on the prize, and if at all fall down, dust yourself off and try again. Luck isn’t a distraction for me, I use it as my motivator.

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Image Credit:

Jessica Beltran
Lilly hand

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