Today we’d like to introduce you to Victor M Parker II.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’m a fourth-generation native Angeleno – my mom grew up on a farm in present-day South Central/Watts – who spent the first half of my childhood in the View Park neighborhood and the second half in the Greater Pasadena area.
As a graduate of Macalester College (St. Paul, MN) and Le Lycée International de Los Angeles (LILA School), my global citizenship was established from an early age. Having started my career in political/international relations communications in South Africa, Parker’s experience aligns perfectly with the diverse verticals and markets with contemporary requirements in advertising, ad tech products, and production.
Career-wise, I’ve spent the bulk of my professional life working in communications/PR roles. Currently, I’m the Communications Director of Ayzenberg Group – a communication orchestra of marketing and creativity. As cringe-worthy as it sounds, I make news through storytelling and realigning narratives for a diverse portfolio of companies and market verticals, ranging from tech innovation, media and entertainment, advertising, and digital production, to digital storage solutions.
Most recently, I served as Consumer/Lifestyle Media Manager at Western Digital Corp. In my former role, I developed consumer and lifestyle, media-focused PR campaigns for Western Digital’s consumer brands, including WD, SanDisk, and G-Technology. I thrived at discovering untapped media or market verticals and connecting them to Western Digital’s consumer brands’ offerings through content-driven campaigns. Prior to that, I served as a Communications Director at FutureFactor – the Amsterdam-based reputation management company for brands and agencies working in the worlds of creativity, tech innovation, and start-up culture. Working closely with C-Suite industry veterans such as Jonathan Mildenhall and Wesley ter Haar, I led accounts for multiple clients, including Airbnb, Critical Mass (Omnicom Group), MediaMonks, Saatchi & Saatchi LA & Dallas, and more. The bulk of my earlier career was spent in Warner Media’s Warner Bros. Television Group’s publicity department under the leadership of the trailblazers Lisa Gregorian and Tamara Golihew (Amazon Studios).
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Unfortunately, I’ve encountered many challenges along my journey. In the summer of 2020, I was subjected to an unexpected late COVID layoff. Although most would immediately seek new employment via job boards and other popular job seeker platforms, I turned to an emerging social platform: Clubhouse. More specifically, I wanted to distinguish myself from others by avoiding the monotonous virtual coffees and Zoom catch-ups. I decided to make Clubhouse my primary job search tool.
I joined Clubhouse in the fall of 2020, shortly after I was laid off from his public-relations role at Western Digital. I began to lose track of how many job interviews I’d received, but one ultimately led to a job offer working for a PR firm, which I eventually decided to turn down.
Additionally, I built the largest Clubhouse club (community) for Communications and PR professionals, whose global membership currently sits at approximately 25,000 professionals.
Appreciate you sharing that. What else should we know about what you do?
I pride myself on having foresight and the ability to think dynamically. I am well known for identifying key public relations and marketing trends swiftly to implement the required critical changes. My experience in executing key publicity campaigns, targeting key emerging companies and products for content partnerships, and collaborating with relevant influencers for social media initiatives is illustrative of my ability to thrive.
I’ve been a go-to ‘fixer’ in many of my positions, as I’m able to problem-solve effortlessly. I’m also quad-lingual with overseas work experience.
Where do you see things going in the next 5-10 years?
I think that more communications and PR pros will move to in-house roles. Our greatest allies, journalists, are increasingly moving brand-side to take on in-house marketing and communications roles.
Furthermore, I believe as new social platforms continue to emerge (i.e., Clubhouse and TikTok), we will see a new form of news generation take hold. Although we often thought that YouTube would result in such shifts, I think that news generation will continue to gain popularity in short-form content.
- Website: https://www.ayzenberg.com/
- Instagram: https://www.instagram.com/vmparker2/
- Twitter: https://twitter.com/vmparker2
My Corporate Headshot: Shaun Lang, Ayzenberg Group Others: Self-taken