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Meet Victor Burnett of Actrite LA in South Central

Today we’d like to introduce you to Victor Burnett.

Thanks for sharing your story with us Victor. So, let’s start at the beginning and we can move on from there.
I started off selling mix CDs, candy and chips in 7th grade. By high school iPods came out so I graduated to selling USB’s with all the new music on them as well as throwing parties.

In HS, I excelled in football, basketball and track in which I later became the first Black Student Body President of Culver City HS. I received a football scholarship to the University of Washington where I studied Journalism Advertising. Transferred schools to Southern Illinois University where I finished my degree in journalism while also getting an additional degree in Psych.

While in college, I continued down my entrepreneur path by starting “Actrite Entertainment” which eventually led to my Lifestyle brand ACTRITE LA.

After graduating, I worked at 20th Century Fox, figured it wasn’t for me and simply quit because it wasn’t my dream. I ended up taking an unpaid internship position at Groundwurk Studios (Production Company) doing product development and distribution which led me to designing the merch for the “All Eyez on Me” movie and doing the product development for Dame Dash’s wine and whiskey “Dusko Poppington”.

Currently, I run all of the product development and distro for the company as well as managing our recording studio on site. Which leads me to my last business endeavor which is music management. I manage three artists and a DJ. Most notable artist being Blxst.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Definitely not a smooth road. Majority of everything that I’m involved with came from trial and error. Some of the struggles along the way were finances, time, and building the right TEAM.

Please tell us about Actrite LA.
My company Actrite LA is a lifestyle brand in which we are here to supply our consumers with an organic experience and deliver a one of a kind product. ACTRITE is a lifestyle brand representing the culture of the inner city millennial through music, art, fashion and events while influencing abstract and intuitive perspectives. One of our main pillars would be our garments. We aren’t traditional whereas other brands drop seasonal we drop whenever we feel like it.

I am known for being a curator, innovator, for my business practices and just being a citizen of the great city of LA.

As a company, I am proud I can create avenues for my friends and peers to also capitalize off of rather that be employing them, sharing resources or just basic insight to whatever knowledge I have.

What sets me apart is 1, work ethic. Me coming from an athletic background I’m a true competitor and losing hurts me more than winning brings me joy.

Second would be me being authentically apart of LA culture from the ground level as well as my education and my study habits added in the mix.

If you had to go back in time and start over, would you have done anything differently?
Gain more knowledge on financial literacy while in HS.

Contact Info:

  • Website:
  • Email:
  • Instagram: VicThaRuler
  • Twitter: VicThaRuler

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