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Meet Vicky Alba of VISS Beverly Hills

Today we’d like to introduce you to Vicky Alba.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I was born and raised in Bucharest Romania during the very tough times of communism and dictatorship. The lack of freedom to grow, express myself and achieve my dreams inspired me to leave the country. It was very hard and it took a very long time but it was worth the wait.

I finally came to the US in 1989, I was only 21 years old, all by myself and didn’t speak any English. All I could communicate was “Hi, how are you, I don’t speak English”. Learning English was my number one priority so I went and applied for jobs everywhere, I finally got hired at The Broadway Department Store (now Macy’s) in Northridge in the gift wrap department with $4.25/hr., I was the happiest person on the planet. I worked there for about a year and half and that’s where I learned English!

Now being able to communicate, I was ready to go and follow my dream. My dream of becoming an esthetician. Facials, waxing and personal grooming was a very big part of our culture in Romana, I had my very first facial when I was 15 and that’s when I knew that, that was what I wanted to do.

Immediately after graduating high school I enrolled at the School of Beauty and Arts in Bucharest where I received a very intense education and training.

While I was waiting to obtain my visa to come to the US I was able to work as an esthetician in one of the finest salons in Bucharest. I trained and learned the many “secrets” and techniques of skin care from very well respected Estheticians with many years of experience.

In early ’90s, I obtained my Estheticians license and I got my very first job at a beautiful salon in Downey Ca. There, I became friends with a skin care representative who was very impressed with my knowledge and training and referred me to work for a plastic surgeon in Beverly Hills as his Esthetician. Working in that medical office added so much more training, knowledge and experience to my resume.

A couple of years later I went and worked in one of the most renowned salons in the country providing my services, talent and creativity to some of the most photographed celebrities and influential people in Hollywood and around the country.

Working in that salon for many years was one of the most wonderful experiences of my career, while still dreaming that one day I will go out there and become the esthetician that I always wanted to be.

Five years ago next month I became Vicky Alba Esthetics who soon changed to VISS Beverly Hills. The main focus of my business was always Quality Services, Quality Products and the best possible customer service. Every single one of my clients receive the most personal and individual care and attention, recommendations and suggestions about skin care, health, beauty, new trends and technology.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would like to say that it’s been a pretty smooth road, staying focused and determined to reach my goal and dream kept me energized to work hard, believe in myself and my dreams.

Please tell us about VISS Beverly Hills.
When I named my business VISS Beverly Hills I knew that it will have to be more than just a name easy to remember. So, I used the first two initials of my name Vi from Vicky and the first initial of my daughters first name SS whom I love the most, at the same time VISS is the Romanian word for DREAM (pronounced the same but spelled with one S only). And that’s how my VISS came true by using my creativity and love, my knowledge and talent for skin care, for shaping the most beautiful eyebrows according to each individual look, for still believing in less is more and that beauty is found in every shape, color and at any age. All these qualities have earned me “Best Beauty Salon in Beverly Hills 2014” and Best Beauty Salon 3 years in a row, some of the most wonderful customer reviews and referrals.

Simplicity and basics, knowledge and honesty is what sets me apart from others, I am not interested in being different just to draw attention, I am interested in giving my clients the best possible services using the highest quality products out there,

Do you look back particularly fondly on any memories from childhood?
Going on vacation with my parents and pretending that I was in America where I could be and do what I always dreamed of.

Contact Info:

  • Address: VISS Beverly Hills
    338 N Canon Dr Suite 2
    Beverly Hills Ca 90210
  • Website:
  • Phone: 310-353-6555
  • Email:
  • Instagram: vissbeverlyhills
  • Facebook: VISS Beverly Hills
  • Twitter: @viss_90210

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