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Meet Veronica Farren

Today we’d like to introduce you to Veronica Farren.

Thanks for sharing your story with us Veronica. So, let’s start at the beginning and we can move on from there.
I have a bachelor’s degree in Fine Arts with a minor in Theater Arts. After college, I went to Shanghai for a fashion modeling contract and lived with six other international models who were constantly creating art. We painted on the rooftop garden, stylized photos and fashion videos of each other, sketched around the coffee table after long days of casting, and one of the girls drew an incredible self-portrait across the giant living room wall that inspired me to start painting murals. After exhibiting my work in restaurants and public squares in China, I went to London to paint my first mural in Westminster. From there, I traveled to Marnay Sur Seine, France for an art residency where I lived in a beautiful stone castle with artists from all around the world. Living with like-minded creatives has encouraged me to pursue art in every city that I travel to, even if I am there for an unrelated assignment like modeling or acting.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Life on the road can be a bit of a challenge for an artist, especially in unfamiliar and remote countries that are more difficult to navigate for supplies. These limitations have required me to get creative and work with whatever materials and mediums I could find. In France, it was a 30 minute walk along the river to the nearest town with public transportation, so I ended up salvaging a lot of discarded items that I found on the side of the road to incorporate in my outdoor installation. One man’s trash is another man’s treasure!

It is also not always possible to take my pieces with me, whether due to weight, size, luggage restrictions, or the accommodations of my next destination. This has led me to practice foreign language skills and get involved in the local community, exhibiting and donating work that I may have otherwise kept for myself or future sales.

Please tell us more about your art.
My favorite projects are installations and murals that will be seen and experienced by many over time, but I have always been open to random assignments that are outside of what I would typically pursue. I have painted whimsical bedrooms for children, caricatures of beloved pets, and thematic portrayals of the specialties of restaurants and businesses. The body of my work represents what is meaningful to me, but I also find joy in delivering art that will hold significance to a specific client.

If you had to go back in time and start over, would you have done anything differently?
In art, there are no mistakes!

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