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Meet Venice Photographer: Anthony Masters

Today we’d like to introduce you to Anthony Masters.

Anthony, please share your story with us. How did you get to where you are today?
I was in school for International business in SD for 2 years. Until I had a realization that I didn’t want to wear a suit and work in the office I was residing in. I left with a bag and some surfboards to find a new life in SF. I studied pretty much anything I could at AAU in SF. From sculpture to cinema I was enamored by the vast possibilities of creative expression. Finding my ADD ruined painting and process art, my focus shifted to film and photography. Shooting over 300 land camera polaroids in just a few months the instant satisfaction of photography hooked me. Having been the kid in my skateboarding crew who always shot the photos it wasn’t a departure. My dad and my grandmother were both avid photographers in their day so I imagine it was embedded in the creative genome. After school, I worked with a friend Cole Barash as a studio producer and editor for around a year. All the while building client bases in SF from food photography to weddings. Pushing more of what I wanted to do on my site and social platforms, I was offered a full-time creative position with an up and coming E-commerce brand. Producing weekly photoshoots and creative digital content I quickly climbed to creative director, overseeing most of the brand side by side with their amazing CCO. From web cohesion to marketing campaigns my creative ADD was fully utilized in this multi-faceted job. 10 years from my arrival to SF I needed to get back to my southern California roots and uprooted to make the move to Venice. Since arrival, I have been building client relations and helping brands revitalize their content as well as pushing more and new creative projects.

Has it been a smooth road?
It’s always a struggle and the key to success is happiness and positivity. Constantly moving forward not focusing on things that don’t work. Remember a moment of time spent being mad/unhappy is a moment of happiness lost forever. PMA=Positive Mental Attitude

Who, or what, deserves a lot of credit for where you are today?
I take loads of inspiration from the friends and cohorts around me everyday. The saying “to raise a child it takes a village” can be applied in all aspects of life. Everyone you meet will play a pivotal role in your life in some capacity.

What kind of work do you look forward to most?
I really love diving into as much as possible, the goal is to be a modern day renaissance man able to tackle any project or job with expertise and creativity.

What have been some of the most important lessons you’ve learned over the course of your career?
Worked more and complained less.

Contact Info:

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