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Meet Vanessa Sadler of Nosey

Today we’d like to introduce you to Vanessa Sadler.

Thanks for sharing your story with us Vanessa. So, let’s start at the beginning and we can move on from there.
I am originally from England but I moved to Los Angeles to work as an actor and writer. I have always had an interest in alternative health and wellness and as a child, I would spend hours collecting flowers and plants to make into various potions. About ten years ago, I became really interested in essential oils and the power they hold both aromatically and therapeutically, on a whim I decided to study to become a certified aromatherapist. It was during my studies that I become aware of the strange and wonderful human olfactory system and how aroma and memory are closely linked – the sciency name for this is OIM (Odor Induced Memory) I was so struck by this area of aromatherapy that I started to develop and test products that would help people utilize this natural brain function to help manage their stress, balance their emotions and help support academics. Essential oils were the perfect choice for my aroma blends because they contain chemicals, that science-based studies have shown, help lower anxiety, and support memory, they also smell amazing without any artificial ingredients.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I have made a boatload of mistakes! I had to learn to run a business from scratch, create packaging, learn how to design jewelry, find ethically sourced materials, and then of course there are all the pitfalls that accompany online marketing! Essential Oils can be confusing and they are often used incorrectly, but smell is such a powerful sense that most people can describe their own odor induced memories in great detail, so with a little explanation most of my customers are excited to start using my products. Essential oils can also have a negative association with multi-level selling platforms so I often have to state that I am a small independent and female-owned business who souces my own oils to ensure their purity. Whatever the wobbles along the road to running a business, I have never lost my passion for helping people find emotional balance and mental stability – that’s what drives me forward.

We’d love to hear more about your business.
Nosey is a marketplace for your senses! The 2020 world we live in is so focused on visuals that our other senses have taken a back seat, smell is the only sense that has a direct route to our brains without needing to be processed through the body – put simply it’s the quickest way to feel better. I knew that essential oils would be the best and most natural ingredients that I could use for my aroma blends, but the thing that many people forget is that essential oils are extremely concentrated, it literally takes piles and piles of leaves, flowers, roots to make one drop of oil. Safe use of oils is a big deal at Nosey, I wanted to produce blends that were skin safe straight out the bottle. The first problem I had to overcome with my kits was that I wanted people to be able to prolong aromas (essential oils are volatile so quickly lose their smell) so I designed an oil-absorbing lava rock bracelet.

As a mom to two teens, I was determined to try to come up with something that might help them navigate the increasing academic pressure they seem to be under. Last year, I launched my popular Study Kit, a product specifically for high school and college students to help them store information for testing as well as manage exam anxiety. This memory therapy is a very effective way to absorb and retain academic facts and information during study time (inhaling a specific oil for a specific subject) that information can be triggered later (during an exam) by inhaling the same aroma. It’s a simple but very powerful tool that I have seen help many students, including my own kids. The aroma memory method can also be used to trigger emotions and positive mindsets, so I also make aroma blends for Happy, Calm, Yoga, Sleep, and Brave.

In recent months, the challenges of running an online business during COVID 19 have been tough but we have continued to do our thing and help in any way we can. I definitely sold more Calm and Brave and Sleep kits during the early stages of lockdown but now I see a trend towards The Study Kits as teens start to go back to school in whatever form that might be. Nosey is moving towards producing other products, they mainly consist of things that I love and use regularly in my own life. I have always adored Turkish flat loomed towels, they are fast drying versatile and earth-friendly so they were an obvious product to bring into my store. I design then towels in LA and they have them traditionally loomed in Turkey.

What were you like growing up?
I was always a mixer of potions and would often forage wild plants and herbs for my creations, although I’m not sure my sister appreciated her role as my tester. I had a pretty idyllic childhood growing up in the English countryside. My mother was a midwife but later trained as a kinesiologist, and I was raised on a vegetarian diet so our vibe was always leaning towards an alternative approach to health and wellness. In regards to my own odor induced memories, I have strong memories of the dried bunches of lavender that my grandmother used to leave in her drawers, to this day that aroma can conjure up that memory and make me feel comforted and loved in the same way I felt as a child in my grandmother’s house. That is what Nosey and aroma memory is all about trying to conjure up that positive, calm feeling when you want and need it most.

Pricing:

  • The Study Kit $45 (includes 3 Subject blends of your choice, Lava Bracelet)
  • Aroma Memory Kit $30 (includes 1 Wellness blend of your choice, Lava Bracelet)
  • *** New Item – Turkish Towels – from $30-32

Contact Info:

  • Address: 4524 Longridge Ave
    Sherman Oaks
    CA 91423
  • Website: www.shopnosey.com
  • Phone: 323791 5050
  • Email: vanessa@shopnosey.com
  • Instagram: @hellonosey

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