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Meet Valerie Valdez of Lavish Bliss CO

Today we’d like to introduce you to Valerie Valdez.

Hi Valerie, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’ve long been a creative person who even before making clothes had done things like hosting my own vlog and singing part of a church band. In 2018, while I was still trying to find exactly what my path would be, I did the most creative thing that humans can possibly do—I had a child. Until then, I was making custom designs for customers and really understanding the craft of making shirts and other merchandise. But becoming a mother was so transformative and it led me to a place of inspiration where I felt the need to celebrate this experience and its truths. It started with a simple design saying “Mama” on the front and when I began getting feedback from women who didn’t have kids that they would rock it if they “were moms,” I knew then that I could also speak to femininity as a whole. So, through the birth of my son, I was kind of given this perspective of what are the layers of myself that I can share with other mothers, women and just my fellow person. I currently work at a Mental Health Counseling Center at a university so I have also fused that experience with my designs by adding positive affirmations for people. Some of my t-shirt’s state, “You are so Worthy,” “You are not Alone” and “Kindness is Beautiful.” I wanted the person that walked by someone wearing my t-shirt who needed that reassurance to know that they are loved. Today, I design, print, and create all my t-shirts, all while working a full-time job, as well as being a full-time mom, wife, and running the brand on an organizational level.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’d have to say it has been a rollercoaster. Sometimes you have high moments and then there are days where you feel like, “when will the ride go back up?” Monday through Friday, my time is mostly taken up by my full-time job and on the weekends, I attend Pop-Up Markets for my small business. There definitely have been moments of me being overwhelmed mostly because of my time. I felt I was being spread thin and would have breakdowns every time the weekend came. Luckily, I have an amazing husband who is so supportive and helpful. He is a big reason that I continue to do what I love because he reminds me that God has set this purpose for my life, and by me having faith and staying positive, I can do anything that is possible. True to the brand’s purpose though, the pain has a part in the narrative of Lavish Bliss CO. It’s like the pain we endure through childbearing. Since I’ve chosen to put myself out there as a business owner, I have learned to accept the role as a leader and as an example that young girls can look to. So when I am super stressed, behind on shipments or even sharing that I’m taking a mental break, I try to be transparent about it on my social channels and what I’ve realized is that my supporters really respond positively. That helps remind me of my “why.” Immediately I know that what I am going through resonates with others and that this space is a very real one.

Alright, so let’s switch gears a bit and talk business. What should we know?
Lavish Bliss CO promotes Motherhood, Kindness and Love. Within this business, I am huge on reminding all that you are not alone. No matter what you go through, you are loved and worthy. I am proud that these graphic t-shirts set reminders for all, youth to adults. When you shop with us, either website or at a market, I’d like to say there is always a warm welcoming. That’s not because of my vendor booth setup (although that too is amazing to see) but because I personally like to get to know you and share the reasoning behind the t-shirt design. Aside from my business, I consider myself an open book which means I am always willing to share my resources in helping others start their small business. I’ve done a seminar that provided resources from obtaining a sellers permit to resources for products.

I am a big giver and helper, so I want to see you win. I want to cheer you on through your journey and to let others know to Not F*ck with Your Energy (another one of my designs). I am proud of this business and what it stands for and willing to give back in any way I can.

Do you have any advice for those looking to network or find a mentor?
Community. Community is very important. I know there is a lot of introverts out there that may have small business but connecting with one or two small business I find to be very important. You can collaborate or share information that you may not know. I always tell my “friendors”—friends who are vendors—to get up from that table and meet other businesses. Introduce yourself and let them know who you are and what you sell. Follow them on social media. If you don’t attend or are a part of the markets, connect through social media by reposting a post from another business or creating small talk through a DM. That’s how you grow internally and build community.

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