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Meet Uriel Saenz of The US Lifestyle Group in DTLA

Today we’d like to introduce you to Uriel Saenz.

Thanks for sharing your story with us Uriel. So, let’s start at the beginning and we can move on from there.
My journey starts with my mom and dad meeting at an apparel production house in the 70s. My mom was a seamstress and my dad was the sewing machine tech. One day when he was repairing my mother’s sewing machine her ‘70s long hair got caught in the motor and that’s how they met. Years later, they got married and I was born, destined to be part of the fashion industry. My parents later founded one of California’s biggest production houses in the 80s where I would play with remnant fabric as if those pieces were GI Joes… we had a factory but funds were limited. All I had to play with were buttons and spare fabric; and rocks that I would get creative with.

Has it been a smooth road?
I’m not gonna lie, my personal life has had layers of obstacles, but my professional career has been very rewarding and easy. I mean, I guess that’s always the case when you do what you were born to do. And being genuinely kind and loving to others, my journey has been very natural. I have found that my clout has come from the quality of my work and the humanity of my soul. I have made it as a featured American Designer in Asia and just recently as one of “the ones to watch ” during Paris fashion week, all despite not using celebrities. Where many fashion brands seek the endorsement of celebrities, I manage my company in a very different way. The “celebrity” are my creations and if you look at my past shows and work, you will see I do not highlight anyone who has worn or attends my shows. I have been blessed to have my work speak for itself and to be requested around the world.

So, as you know, we’re impressed with The US Lifestyle Group – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
My new company is The US Lifestyle Group LLC. It is a new approach to media and lifestyle.  The company is divided into two vertical divisions – Products and Media. On the media side, we have our online portal that showcases the true identity of America. The one I grew up in. It serves as a channel for multicultural communities to be spotlighted as the Americans we truly are. Globally we have taken a contradictory approach to the narrative being put out by the current White House administration. We have been around the Globe showcasing the real life colors and premium value of the everyday AMERICAN.

On the product side, the URIEL SAENZ brand has been a quality leader coming out of Los Angeles. As a veteran of the U.S. Marine Corps, I take quality very serious. In addition, growing up with a mother who was the key quality-control master in contemporary wear in the LA area during the 80s, I was taught the importance of not overlooking any stitch or seam.

As far as what sets my company apart, I would say we are the only lifestyle/luxury company that does creates and curates both products and media, yet keep our approach as a common thread and stay true to the identity of each vertical.

The Uriel Saenz brand aims to use its voice for social responsibility by incorporating social issues into every collection and into the stories we feature in our media platforms. All with the end goal of bringing the world’s peoples together to embrace one another and acknowledge the strength of our collective voices.

Let’s touch on your thoughts about our city – what do you like the most and least?
OMG! This is an easy question. The most valuable thing about LA is the amazing diversity. As VP of Multicultural development for the Los Angeles Times, I was able to explore the entire city and its people. As diverse as we are, we also have SO MANY SIMILARITIES!   This is the only city, next to London, where cultures collide and fusion emerges strong. We are truly the leading inspirational force for the entire world. This is the place where all dreams really can happen. What I like least about this city is the lack of recognition our leaders have given the Fashion industry. We are the top producer of fashion. Yet the industry is treated as a stepchild next to entertainment. We really need to own our worth and value, and we need the city and the business community to rally behind it. So much talent has come out of LA and we loose it because our city and LA media can’t seem to get over what New York is doing. Everywhere I have traveled people tell me they want to come to make it in LA. Yet our fashion community, business and political leaders are not valuing our contribution. WE ARE THE STYLE CAPITAL OF THE WORLD. Let’s own it.


  • Uriel Saenz Couture collection – $5700 – $35,000+
  • Uriel Saenz SkinLAB ,Non Gender – $52 -$145
  • Uriel Saenz Muñeca, Perfume – Coming Holiday 2019 – $157
  • The Bullet, Uriel Saenz Shoes – $150 – $1200
  • The #ResistDress – for $35K

Contact Info:

Image Credit:
Photos by Jose Angel Castro, Moldilox, Getty Images

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

1 Comment

  1. Lisa

    June 20, 2019 at 16:25

    Please contact me. Would love to work with you. We’re a fully equipped knitting facility located in Vernon.

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