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Meet UraelB of Respect The Real (RTR) in Inglewood

Today we’d like to introduce you to UraelB.

UraelB, can you briefly walk us through your story – how you started and how you got to where you are today.
I started rapping and writing poetry in the 8th grade. At that same time, I still had pro-athlete aspirations and figured if it didn’t work, I can become a lawyer. Making music became an even more serious venture of mine around 2015 in the 11th grade. For all of my life, I seldom spoke on what I felt, yet I could speak oceans worth of feelings and experiences in my notebook over beats I liked. So I finally decided to link up with a childhood basketball friend who started to dabble in music as well.

My music label idea started around the beginning of 2017 after my great-grandmother passed away. She made it 103 years old and she left me with so many gems and values to carry myself with throughout life. So the name of my business is inspired by her and has become the motto I live by professionally, and personally. ‘Respect The Real’ (RTR) originally began as my own personal mantra. Eventually, I decided to expand it into a full-blown label because I wanted to build a foundation of talented and dedicated people who want nothing more but to change the world we live in through their art (why be alone, ya know?)

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No journey is ever silky smooth. The things I plan and envision for my career constantly shift and alter all the time. That’s because growth involves truth, and truth involves some pain. So each time I’ve gotten finessed on social media by business scammers, or certain songs/projects didn’t do as well as I planned, I take it on the chin and learn from it. I can never be afraid to admit my shortcomings; That’s not keeping it real with myself. What I refuse to do is succumb to those downfalls and let them get the best of me.

Please tell us about Respect The Real (RTR).
At the moment, RTR consists of self-taught musicians, rappers, singers, videographers, engineers, producers, and soon, creatives of the film and dance world. We don’t operate like a traditional label because we don’t contractually bind anyone creatively or monetarily. In life, you get back what you put in. That being said, every person in RTR pushes one another’s content, contributes their knowledge and particular specialty to the entire group, and funds their own individual projects, unless it was made in a collaborative effort. We’re all about helping the next person get to their goal. And when you’re all striving for the same thing, it’s that much easier. I’m most proud that we’ve all been willing to learn and stick it out through these start-up years. The road of success is designed to weed out those who can’t withstand. Though people have come and go, the success garnered thus far can be attributed to all of us who stuck through it.

Do you look back particularly fondly on any memories from childhood?
My favorite childhood memory would have to be rap battling my friends in middle school/high school. Those days were crazy because it helped me become UraelB. I needed to make it known not to test me lyrically at an early age.

Contact Info:

Image Credit:
Jai Shannon, Dillon Amir, Alex West, Life After Life Productions LLC, Jordan Burrell

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