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Meet Unmastered Podcast

Today we’d like to introduce you to Unmastered Podcast.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
It all started with a tweet. Emma had tweeted saying how she missed interviewing musicians, something she had done back in high school, and wanted to start a podcast, but didn’t know the first thing about creating one. Gohar was looking for a way to break into the music industry and saw this coincidence as the perfect opportunity. She decided to put her multimedia degree to good use. They live quite far from each other- 60 miles to be exact- but wanted to make this work! So they started meeting at a local cafe in Pasadena as their halfway point. They spent a few weeks really sitting down and brainstorming what we wanted this project to be and what we felt was the best way to approach this. They ended up with a sentiment: uncut and on the record. The goal was to sit down and have candid conversations that not only showcased the artists’ music, but also went beyond the music, learning about who the artists are as people, the crazy stories they had to tell, and the amazing talents that deserved to be heard. With this in mind, Unmastered had finally come to fruition.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It was pretty smooth sailing at first! They were both so excited to start a new project, especially one about something they both loved- music. Their passion for this project and the idea of creating something entirely on their own that would be theirs catapulted their energy right away. As the project started to take shape, the initial adrenaline surrounding it started to fade. Emma is still in school and Gohar works full time. Scheduling started to become an issue. They were both starting to work on other projects separate from each other, which started to take up more of their time respectively. Emma had spread herself so thin and was constantly exhausted. As a result of that, she started neglecting this project a bit. Because they were both so busy, communication was hard too. Eventually, they did manage to find a balance. While still maintaining consistency, they learned to release content at a more reasonable pace. They both still love working on this project together and it really has turned into something they had only dreamed of a year ago!

So let’s switch gears a bit and go into your story. Tell us more about the business.
Unmastered is a podcast centered around having your not-so-typical conversations with musicians. They specialize in giving up and coming talent a chance to tell their story and showcase their music on a platform that they may not have yet had access to. They are so proud of the fact that they are freaking do it! They had an idea and they actually turned it into something. They were able to take on this project with no prior knowledge and no additional help, and have successfully made a name for themselves. They’re just out here doing the damn thing and loving every second of it! (Well, maybe not the two-hour commute for Emma, but hey it’s a small price to pay for the joy of this project!) The thing that really sets them apart from others is the fact that Unmastered is totally DIY to its core. The interviews are conducted after hours in the back of Gohar’s family-run tux shop. The greatest thing is seeing all the artists’ different reactions when they walk into the recording area! Some people are a little perplexed, and others think it’s the coolest thing ever. They love it- it’s untraditional and brings an extra funky element to the project. The location itself is such a fun conversation starter.

Has luck played a meaningful role in your life and business?
They’ve worked really hard on this project and have put in countless hours. If anything, they’re super grateful that all of these musicians have been willing and wanting to sit down and share these portions of their lives with them. Sure, there have been a fair share of coincidences, many that have lead to great opportunities, but they’re not too sure they’d really call it luck. The biggest thing is that they did, unfortunately, lose an interview file to a fluke of faulty technology. Their laptop crashed and files were corrupted, one of which was an interview recording, which they were never able to recover. I guess you could call that bad luck, but in the big picture, they’ve done nearly two dozen interviews and that was the only one lost, so you could say they’ve been pretty lucky too! It’s all about perspective.

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