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Meet Tyra Joseph of World Financial Group in Santa Fe Springs

Today we’d like to introduce you to Tyra Joseph.

Tyra, can you briefly walk us through your story – how you started and how you got to where you are today.
My mother passed away unexpectedly from cancer in 2012 leaving behind an inheritance to myself and my three siblings. Unfortunately, myself nor my siblings had any understanding of financial literacy or financial concepts and as a result, ended up losing a good portion of money our mother worked so hard to build. We were not educated on IRS/Tax codes/ age restrictions/ vehicles that help to grow and protect your money. We were essentially left to our own devices.

Luckily I met someone in the financial industry working for an amazing firm that was willing to teach me the rules of money and the business. What I learned through the training was how financially illiterate and ill-prepared I was for the future. At the time, I owned a highly underfunded 401K- my future was bleak. Fast forward to today- I now have a diversified portfolio. The education I received completely changed the trajectory of my life. I knew that I had to go out and educate and empower others.

Has it been a smooth road?
It has definitely not been a smooth road but a road well-traveled. I have been an employee for over 20 years and developed an employee mindset. I personally feel that a job (Just Over Broke) has a tendency to stifle dreams. As an employee your working harder to build someone else’s dream and not your own.

I had become very complacent and accepted the fate that I would be an employee all my life. I became complacent. The dreams I once had shooting from my head had been stifled and almost completely quelled with the “employee cap” I had been wearing for so long. I knew that having a job was not the vehicle to get me to my dreams. I became a person who excelled at my job but was still not getting back in return what I was truly worth. I literally felt like a hamster in a cage.

When I finally decided to pursue the financial industry as a business entrepreneur, I wasn’t prepared for the sacrifice and mental toughness required to truly excel. I didn’t realize that true growth had to be intentional. A complete 360 life overhaul had to take place: I first decided to change my associations to those more empowering and were in their life where I wanted and knew I was destined to be. I started to read books that would challenge, engage, and grow me mentally. I sought out great leaders and mentors in my industry for their advice and guidance. I became coachable. I knew I had to bring the same tenacity and drive I had at my job into my business. My life has been forever changed because of it.

So let’s switch gears a bit and go into the World Financial Group story. Tell us more about the business.
Our Mission: To help from all walks of life build a better future.

Mission Statement: No family left behind.

We educate, empower, and service those in the community who often overlooked and neglected by traditional firms. They not only need our help but deserve it.

POWER of CHOICE: we represent over 150 of the industry’s Top A rated financial, investment, and insurance firms in the country. We are being likened to the Amazon of the financial industry. We can offer everything under the sun- were a one stop shop.

We 1st educate families on the six steps to achieving financial freedom: many people don’t know how to strategize and put together a plan of action: we have a full-proof GPS (Grow/Protect/Save money) system. We provide advocacy, resources and tools.

Assess current needs + future goals= bridge gap by finding specific tailored solutions. We help families leave behind a legacy Not a liability.

What sets our company apart from others is that we are people driven. There is an alarming lack of understanding of financial concepts. People are extremely underprepared for emergencies and for their future. No one is out here educating people on financial literacy. School teaches you how to work for money but not how to make money work for you. Our goal is to right this wrong.

We are in the industry but not of the industry. Our firm not only helps families but also offers an incredible entrepreneurial opportunity. Our firm is made up of agents who are everyday, relatable people of all different races, ages, education levels even industry backgrounds: doctors, nurses, real estate agents, teachers, taxi drivers, postal workers, business owners, and so much more. We even have retired NFL football players who have decided to come on board to help with our mission.

We are the only financial firm that allows you to test drive opportunity while keeping your current employment. There is unlimited income potential, recognition for all accomplishments made; mentoring & self-development programs. We bring an environment that is empowering, encouraging, motivating, and energized.

How do you think the industry will change over the next decade?
Our firm is one of a kind and revolutionizing the financial industry and distribution of financial services.

Over the next 5-10 years, I believe we are going to change the disparity that financial illiteracy has caused. Were going to have been able to help not just thousands of families but millions.

I am super excited for what the future holds. We can only continue to go up from here.

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