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Meet Tyler Weitz of TWIZZLE_STIX in North Hollywood

Today we’d like to introduce you to Tyler Weitz.

Tyler, can you briefly walk us through your story – how you started and how you got to where you are today.
My story starts here in Los Angeles. I grew up in the early-to-mid 2000s, and like most of my peers at the time, I found myself either binging video games or customizing my Myspace profile. I became enthralled with computers and spent a lot of my time diving deep into tech, and subsequently, digital art. After high school, I took a risk and decided to skip school in the pursuit of design and art in the digital frontier.

I now work as the Art Director at BlackLine, an LA-based tech company. In the space between my full-time career, I’ve spent years developing my Instagram art project under the alias TWIZZLE_STIX. As of 2019, I’ve created 700+ digital art pieces and have worked with Dom Pérignon, Live Nation, Comedy Central, The Hollywood Bowl, Ticketmaster, and many other brands.

Has it been a smooth road?
While I have pockets of time where things run smoothly, it’s certainly not always the case. I believe all creatives and artists experience bumpy roads, especially at the start.

After high school, I had a lot of uncertainty about venturing off and trying to make it on my own. At this point in my life, I had a lot of drive but little tangible experience; I worked long hours, like most beginning creative jobs, and would often fill my own head with self-doubt. I started my career in broadcast and shared a production room with two extremely talented & seasoned motion designers, and I remember watching them work and telling myself “Woah, I’m not sure I can ever get to that level.”

Looking back, it was really perseverance that leads me to both my artistic and personal successes. My work is an accumulation of over five years of daily experiments with software and artistic composition. In the age of instant access, we see quality work in large volumes, and it’s easy to forget about the sweat, tears, and long hours that lead up to that work. Nobody gets to from A-to-Z overnight, and I believe I still have a lot more to learn.

Some days, I’ve woken up with an exciting idea in my head, while other days I’ve struggled and worried that I’ve run out of “creative juice.” In the end, it’s about pulling through and really learning where to find inspiration and how to positively channel it. At this point, my weekly art project is my therapeutic, emotional exercise.

We’d love to hear more about your business.
Outside of my work as BlackLine’s Art Director, I focus on my Instagram art project, published under the moniker TWIZZLE_STIX. I started this project in 2015 by transforming my personal account into a feed of 100% digital art. My background was in design & motion animation, so I started with 2D graphics and slowly began to incorporate 3D as I learned it on the side.

My skillset is spread across many mediums, and I take pride in creating diverse styles of art. On any given day, I’ll bounce between photorealistic 3D, architectural visualization, interior design, animation, or abstract, minimal art. I love to shift gears and try out many different looks and feels.

Since the inception of the project, I’ve published over 700 unique pieces of art and animation, including ads commissioned by companies who came across my profile or website. This project has really helped evolve my art, as well as my time & project management. I’m absolutely thrilled to be able to bridge my artistic passion with opportunities to elevate my brand and career.

Is our city a good place to do what you do?
Los Angeles is an incredible place for creating and executing ideas. Entertainment culture is deeply ingrained in LA, and that, along with the sheer size of the city, is a cocktail for a striving scene of artists and creators. Los Angeles has so much to offer in terms of inspiration, networking, and work opportunities, and it’s one of the most beautiful parts of the country.

I may be biased, as I’ve lived here my entire life, but I really wouldn’t change a thing. I believe the culture of this city, along with the people around me, have played a pivotal role in where I am today. In LA, the art scene is ever-expanding, and there’s certainly enough hustle to spare.

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