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Meet Amy and Scott Malin of Trueheart in Los Angeles

Today we’d like to introduce you to Amy and Scott Malin.

Thanks for sharing your story with us Amy and Scott. So, let’s start at the beginning and we can move on from there.
I started our company in New York around twenty-three years ago. I moved to New York at nineteen years old with three suitcases and $400 and I borrowed the money for the plane ticket from a friend. I had no place to live and didn’t know anyone in Manhattan, but I had big dreams and wanted to create a better life for myself. I knew it was going to be hard starting a business from nothing and in a brand new place, but I was determined and I was never giving up. Failure was not an option.

My grandma and grandpa’s favorite song was “New York, New York” by Frank Sinatra. I would hear Frank singing “If I can make it there, I’ll make it anywhere” and I knew I needed to be in NYC during this pivotal time in my life. I had so much growing and learning to do personally and professionally and NYC was the perfect place for me at that time.

Being an entrepreneur is a wild, crazy and beautiful ride filled with many highs and lows. Even during the tough times over the years, I am grateful that I chose this life. I love being able to pick the people that I want to collaborate with and the projects that I want to work on.

One of the best parts of this journey has been having my wonderfully talented husband Scott as my creative partner for the last eight years. Being able to collaborate every day has added an amazing new dimension to our relationship and Scott’s brilliance has enhanced Trueheart in more ways than I could have ever imagined.

Has it been a smooth road?
Scott and I would encourage anyone who has a passion to pursue it. You need to have a plan on how you are going to get from A to Z to make your dream a reality. You will work harder than you have ever imagined and you’ll be tested in so many ways. And there might even be people encouraging you to give up. Please ignore those folks and stay focused.

Over the last two decades, the road has been bumpy at times. When I started our company in NYC, I had no place to live and was couch-surfing for six months and relying on the kindness of strangers to keep a roof over my head. I was living on a $3 a day budget for food and had an egg and cheese sandwich on whole wheat toast and a cup of coffee for breakfast. That meal had to hold me over until dinner time when I had a pack of trail mix. That was my routine for many months and I learned to appreciate how blessed I am now to not worry about my next meal. My saving grace back then was the occasional time I had a meeting with a potential client who treated me to coffee, lunch or dinner. I would spend most of the time talking and I’d box up my food and spread it out over two or three meals as a treat.

There have been so many amazing highs, but also a bunch of lows on this journey. We have learned that it doesn’t matter how many times you fall, it is how you pick yourself up that counts and what you learn from each setback that makes you stronger and a better businessperson.

Please tell us about your company.
At Trueheart, we work at the intersection of Hollywood and philanthropy. We specialize in connecting celebrities with great causes and we help raise millions of dollars for deserving non-profits. We create global media campaigns that shine a spotlight on the noble work the charities do. We love being able to do a little bit of good every day and are honored to support unsung heroes who are changing the world.

Let’s touch on your thoughts about our city – what do you like the most and least?
We aren’t fans of the traffic in LA, but who is? We plan our meetings strategically so we can minimize the amount of time we are driving every week. There isn’t much to complain about in LA when the weather is gorgeous almost every day. We love how diverse the city is and how you can experience the incredible cultures and traditions of so many people.

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Image Credit:
Jack Black pictured with Miracle Kids Jessica Meyer and Nate Ferrell for our Superheroes
For Kids campaign that we created, produced and directed for Children’s Miracle Network Hospitals.
Tyra Banks at the launch party we produced for her America’s Next Top Model Mobile Game Megan Fox and Brian Austin Green served as celebrity hosts of the PUBG MOBILE #Fight4TheAmazon campaign we created to raise funds and awareness to help Global Green plant thousands of trees and help put out the fires in the Amazon Rainforest.
Paris Hilton and Victoria Justice present Miracle Kid fashion designer Sasha Bogosian with roses at our Rock The Runway fashion show where celebrities and patients from local children’s hospitals modeled clothes that Sasha designed to raise funds and awareness for Children’s Miracle Network Hospitals.

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