Today we’d like to introduce you to Trenton Williams.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Yea, sure. My Name is Trent Williams and I was born and raised in Los Angeles California in the View Park/ Crenshaw District. Growing up, I’ve always taken an interest in the arts and always excelled in the creative portion of school. I’ve always thought of myself as a creative kid who has viewed the world through a different lens. Outside of playing Baseball, one of my main outlets for entertainment was to draw portraits of celebrities and athletes who I looked up to and also build things with my hands. It was something I loved to do, but I did not know of many careers in the creative field, so I decided to go to Pasadena City College and play baseball with the team and see where it ultimately took me. I really feel like I lucked up in the decision to go to junior college in Pasadena rather than LA because PCC was right next door to Art Center which is one of the top design Colleges in the US. I began to take more and more design classes taught by Art Center Professors every semester learning about career opportunities in different creative fields.
It wasn’t until I took a Product/ Transportation Design class when I decided what I wanted to pursue as a career path. I was going to be a footwear designer. It incorporated everything I loved about design, problem solving, building, art, athletics and hip-hop. I transferred to CSULB and signed up for their industrial design program, focusing my attention on the footwear design aspect of Industrial Design. While at CSULB, I would also dabble in a lot of graphic design, graphic illustrations, set design and more for local LA-based Hip-Hop artists coming up at the time. Those times working and collaborating with musicians sparked another interest of mine, and also helped me ultimately find what ended up being my design aesthetic. It was another creative outlet for me that kept me curious.
When I graduated, I received an internship with New Balance which later became a full-time color and materials footwear design role for New Balances Training team. After two years with NB, I was recruited by Adidas to work as a footwear designer with their baseball Business unit where I worked for four years.
I have just recently stepped down from my design role with adidas and moved back to LA to work as a freelance designer and exercise multiple practices as a creative. The ability to work and collaborate with other creatives and practice multiple skills creatively was something that I was missing during my time working in a corporate environment. During my short time back in LA I have so far worked with some major brands, collaborated as a creative director for chart topping musicians and have also been able to help grow my family’s restaurant, Honey’s Kettle Fried Chicken. I’ve stepped in as a creative director for the restaurant to help create more of an identity that is true to my family.
Has it been a smooth road?
No, not at all. The road has been as rough as an off road adventure, but that is often part of the fun, right? Navigating over those rocky bumps only makes one stronger in the long run. The first struggle is knowing who you are, finding your creative voice and staying confident in your ability as a creative. Figuring out and learning all that is required when working for yourself. Lastly, navigating through the corporate environment as an African American man was a bit of a challenge at times. It would get disheartening at times to know and see others get opportunities and advance at a quicker pace, not because of their work ethic, but more so due to the internal nepotism within the corporate structure. I think we all can agree that change needs to be made in the corporate setting, and the protests and stories told are a great first step to foster that change.
We’d love to hear more about your business.
My company is very new at this point, and aspects are still being fleshed out, but what I am in the works of creating is a Creative Entity that specializes in developing creative solutions. We start by getting to know the client on a deeper level in order to extract tangible solutions through the lens of Creative Direction, Art Direction, Product Design, Brand identity, graphic design, and more. Ultimately the purpose of all of these creative practices used for our partners are used to drive sales, create brand awareness and help grow the bottom line. I’m most proud of my ability to work and collaborate with clients to help come up with the best solution for the tangible outcome required. My “Raw Canvas” approach is unique and a method that I feel any company servicing any consumer would benefit from the approach.
Is our city a good place to do what you do?
It definitely is a great place. This is a creatives Mecca. You can learn so much just by talking and meeting random people throughout your day. I would recommend creatives of all practices should start out in LA and learn from those around them.
- Website: trenton-williams.com
- Phone: (323)204-2507
- Email: firstname.lastname@example.org
- Instagram: @trentelliot